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Course summary
10 weeks
460 GBP
English
Part time
Open / Scheduled
Next available date: 20/01/2020 - London
Course Dates
London
20/01/2020   (English)
460 GBP
27/04/2020   (English)
460 GBP
Marketing

Course description

Marketing

This Marketing short course provides a comprehensive introduction to marketing and its main principles.

The Marketing course is a mixture of lectures, discussion and group work, all of which aim to explore how individuals and organisations can gain a competitive advantage by applying marketing tools and techniques and by adopting a customer orientation.

What will I learn?

Over the course of 10 weekly evening classes on the Marketing short courses, you will learn:

  • To understand the basic principles of marketing.
  • To understand marketing theory and models.
  • To apply theory and related models to given examples.
  • To asses and select marketing models for application.
  • To understand customer orientation.
  • To apply marketing application to given commercial situations.

Suitability - Who should attend?

English requirements

Applicants of these Marketing Short Courses must be proficient in written and spoken English.

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A short course is an excellent way to gain new expertise, advance skills or simply follow a passion. With courses in business, computing, writing, creative industries, languages and law there is something for everyone. Glimpse inside our short course community: hear from our industry-expert tutors and listen to students as they reflect on their learning experience.

About provider

City University London

City University London

City, University of London is a special place. With skill and dedication, we have been using education, research and enterprise to transform the lives of our students, our community and the world for a hundred years. We are proud of...


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Contact info

City University London

Northampton Square
EC1V 0HB London

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