This Marketing short course provides a comprehensive introduction to marketing and its main principles.
The Marketing course is a mixture of lectures, discussion and group work, all of which aim to explore how individuals and organisations can gain a competitive advantage by applying marketing tools and techniques and by adopting a customer orientation.
What will I learn?
Over the course of 10 weekly evening classes on the Marketing short courses, you will learn:
- To understand the basic principles of marketing.
- To understand marketing theory and models.
- To apply theory and related models to given examples.
- To asses and select marketing models for application.
- To understand customer orientation.
- To apply marketing application to given commercial situations.
Suitability - Who should attend?
Applicants of these Marketing Short Courses must be proficient in written and spoken English.
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A short course is an excellent way to gain new expertise, advance skills or simply follow a passion. With courses in business, computing, writing, creative industries, languages and law there is something for everyone. Glimpse inside our short course community: hear from our industry-expert tutors and listen to students as they reflect on their learning experience.
City University London
City, University of London is a special place. With skill and dedication, we have been using education, research and enterprise to transform the lives of our students, our community and the world for a hundred years. We are proud of...
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