Social Media Marketing (QLS Level 4)
College of Media and Publishing
Course description
Social media marketing course (QLS Level 4)
Our Social Media Marketing course equips you with the skills you need to successfully promote your business or organisation online.
From freelancers to multimillion-pound corporations, an effective online presence can mean the difference between business success and failure.
Our online social media marketing course takes you through the essential features of building a web presence that puts you ahead of the competition.
We offer full guidance throughout, as well as feedback on a range of assignments designed to help you put the theory into practice.
Our comprehensive social media marketing course teaches you how to:
- run a successful blog that engages your audience
- maintain an effective presence on Facebook, Twitter, LinkedIn and the other big social media platforms
- write for the web and get the most out of search engine optimisation (SEO)
- manage the online reputation of your business or organisation
Course Tutor: Andy Carter
Andy has been in charge of social media, PR and communications at Leeds city council, Northumbria University, the London Borough of Sutton and Peterborough city council.
He now runs his own PR consultancy.
He will mark your work, answer your questions and give you friendly help and advice.
Suitability - Who should attend?
This Social media marketing course is suitable for anyone looking to start using social media to market their own and/or other people's businesses.
There are no requirements for this course, it's for beginners, or for people wanting to refresh their skills.
Outcome / Qualification etc.
Certifications
Our social media marketing course has been independently endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. So at the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).
In addition, you will receive the accredited CMP level 4 diploma in social media marketing, which is recognised in the UK and beyond. It proves you are a certified social media marketer.
These certifications will enable you to apply for social media marketing jobs, find freelance work, or use your new skills in the workplace.
Training Course Content
Social Media Marketing Level 4 Diploma subjects:
Lesson 01: Introduction to social media
- Understand the basics of social media.
- Define how social media can be used in marketing and public relations.
Lesson 02: Content writing
- Describe your target reader.
- Learn to write attractive and effective social media content.
- Structure your content to get results.
- Explain the importance of accurate spelling, punctuation and grammar.
Lesson 03: Facebook
- Learn how to use Facebook to market a business.
- Create interesting and engaging content.
Lesson 04: Twitter
- Learn how to use Twitter to market a business.
- Create interesting and engaging content.
Lesson 05: LinkedIn
- Learn how to use LinkedIn to market a business.
- Create interesting and engaging content.
Lesson 06: Blogging
- Set up your own blog or develop your existing blog.
- Learn how to maintain and grow your blog.
- Use your blog to promote your business
Lesson 07: Video and Image
- Understand how images and video can boost your social media marketing activity.
- Use a smartphone to shoot, edit and record a short video.
- Create basic graphics using online tools.
Lesson 08: Instagram, YouTube, Pinterest, Tumblr
- Explain how to use Instagram, YouTube, Pinterest and Tumblr to market your business.
- Compare these media with regard to business opportunities.
Lesson 09: Customer advocacy and storytelling
- Learn the definition and importance of customer advocacy.
- Build a tailored customer advocacy programme for your business.
- Include storytelling in all aspects of your business to engage customers.
Lesson 10: Achieving interaction
- Explain the importance of engaging with followers.
- Discuss strategies for interacting with different types of followers.
- Learn about the main tools for achieving and maintaining interactivity.
Lesson 11: Social media for SEO
- Explain social media’s role in SEO (search engine optimisation).
- Learn how search engines rank content.
- Discuss the importance of keywords, links and hashtags in SEO.
- Learn to create SEO-friendly social media content.
Lesson 12: Devising social media strategy and campaigns
- Explain how to research and prepare your social media marketing strategy.
- Describe how to use social media management tools.
- Discuss how to create social media campaigns.
Expenses
The cost of this course is £494.50 - VAT included.
Payment Options
We aim to make our courses as accessible and affordable as possible. We offer a range of different payment methods, including:
- Online credit or debit card payment
- Payment by telephone using credit or debit card
- PayPal
- Direct bank transfer
- Employer invoice
- Purchase order
We also provide monthly instalments at no additional cost. The payment plan for this course is: 4 monthly payments of £123.62
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College of Media and Publishing
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College of Media and Publishing
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