You have a website, but how do you know that it is working for you? Google has a range of tools to help you promote your website and this course is an overview of those tools so you can understand how well your website can be found.
The course is made up of 3 learning objects:
Object 1 - Google My Business
- What is Google My Business
- Evolution of Google My Business
- Why use Google My Business
- Creating an account
- Mobile App
- Best Practice
Object 2 - Google Search Console
- What is the Google search console
- Setting up the Google search consoled
- Submitting sitemaps
- Mobile Usability
- Tools to optimise content
- Typical issues and how to fix them
- The URL inspection tool.
Object 3 - Google Analytics
- What is Google Analytics
- Setting Goals
Who is this course for?
Introduction to Google Tools for Websites is perfect for anyone who has a website but wants to improve their presence on Google and see how their website is performing.
You will learn how to register your website/business with Google My Business and use the tool to post special offers and information. In the second part of the course, you will learn to use Google search console to understand how Google is viewing your website and how your site is appearing in search results. You will also learn common errors that Google finds with websites and how to correct them. Finally, you will learn how to use Google Analytics to find out who is visiting your website and what they are doing when they visit.
Outcome / Qualification etc.
Concise Training have been teaching businesses and individuals to use social media and digital marketing since 2009. We first created our short unaccredited e-learning courses in 2012 - updating them every six months (In January and July) since. The courses...
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