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Social Media Strategy

Concise Training
Course summary
17 hours
99 GBP excl. VAT
English
Full time
Distance
Next available date: Start Anytime - Distance
e-learning / Online / Distance
Social Media Strategy

Course description

Social Media Strategy:

This course is ideal for a business owner who wishes to harness the power of social media to increase their prospects.

These skills would also be useful for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers as well as others involved in PR, event management and promotion.

You will learn how social media can be used in business for marketing purposes. It will ensure that you use the correct tools and interact with the appropriate audience for your business.

By the end of this course, you will create a social media strategy, a social media policy and a content plan.

Written in plain English and avoiding technical jargon, this course is aimed at business people who want to create an effective social media strategy for their business. It covers everything that you need to know and is broken down into manageable learning objects:

Learning object 1 - Setting the Scene

  • What is social media and what are the benefits?
  • Why use Social Media?
  • What worries you and excites you?
  • Taking a strategic approach.
  • The social media cycle
  • The importance of listening

Learning Object 2 - Review

  • Current or traditional marketing methods
  • Brands and values
  • What does success mean?
  • Types of marketing materials
  • Current use of social media in the business
  • Action points

Learning Object 3 – Aims and Audience

  • Reasons and aims for using social media for marketing
  • The impact on the type and size of the business on the social media tools chosen
  • Typical audience groups on social media
  • Identifying the social media audience of your business
  • The keywords of the business

Learning Object 4 – Channels

  • Blogs
  • Newsletters
  • Niche tools (Snapchat, Foursquare, Digital Vouchers)
  • Facebook, LinkedIn, Twitter
  • Videos and Podcasts
  • Pinterest and Instagram
  • Forums
  • Social Bookmarking
  • Increased use of mobile
  • Digital Advertising
  • Mobile marketing

Learning Object 5 - Content

  • What is content?
  • Content or Relationship marketing
  • Content ideas
  • Content curation
  • Creating a content plan
  • Re-using content

Learning Object 6 – Resources

  • What resources does the business need to carry out social media?
  • Outsourcing social media
  • Social Media Policies
  • The risks of social media
  • Identifying training needs
  • How to manage a crisis on social media

Learning Object 7 – Measure

  • How to measure what you are doing on social media
  • What constitutes success on social media?
  • Social metrics map
  • What success means for the business
  • Tools to measure success

Learning Object 8 - Putting it all Together

  • Getting started with social media
  • Creating a social media strategy
  • Do's and Don'ts on social media
  • Starting again

Full support via our online forum, email and Skype.

Outcome / Qualification etc.

Qualification awarded by the course provider.

On completion of a practical assignment, a CPD certification will be awarded (17 CPD credits).

About provider

Concise Training - Online digital marketing and social media qualifications

Concise Training

Concise Training have been teaching businesses and individuals to use social media and digital marketing since 2009. We first created our short unaccredited e-learning courses in 2012 - updating them every six months (In January and July) since. The courses...


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Contact info

Concise Training

26 Nursery View
Faringdon
SN7 8SJ Oxfordshire

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Reviews

Average rating 4.9

Based on 10 reviews

Sharon
(5)
I have found this course really easy to understand as it takes you through the steps of developing your social media strategy plan and I have learnt so much about the use of social media channels and what would work best for our business audience and age etc, we have identified aims of the business for using social media and the many free tools ...
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Christy
(5)
The learning objects are very engaging including lots of examples, video, scenarios, information and exercises enabling me to understand the potential of Social Media and explore the correct tools and approach for my business. By the end of the course I had developed a strategy appropriate for my business to engage with my target audience. The l...
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Sophie
(5)
Thank you for putting together this brilliant course! I had recently started a marketing role but needed to gain more of an understanding of social media strategies and how to implement them. I also never knew anything about keywords – so useful to know! The course looks in depth at each social media platform and how you can use this to your adv...
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Reviews
Course rating
(4.9)
Based on 10 reviews
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