Online: Fashion & The Future of BrandsCondé Nast College of Fashion & Design
Online: Fashion & The Future of Brands
Designed for anyone with an interest in fashion branding and marketing, this course explores the ways in which fashion brands engage, communicate and connect with their consumers. It is ideal for those wanting to explore different facets of branding and marketing within the fashion industry, as well as those seeking to understand the theory and strategic planning behind a successful brand. It is an interactive course, aiming to enhance and build an introductory understanding of how fashion brands operate, both now and for the future.
This course provides an introduction to fashion brands and marketing, and explores how brands are created, how they build value for consumers and how they must adapt their marketing approaches to keep modern and evolving consumers engaged. Students will learn how to recognise the key factors for consideration when it comes to fashion branding and marketing in current and new environments. Students will also learn how branding and communication is implemented in different areas of the industry.
A range of activities will be introduced every week for students to undertake; these will consist of collaborative activities with other students on the course, as well as independent projects.
Suitability - Who should attend?
This course is ideal for those wanting to broaden their knowledge of fashion branding and marketing, and those wanting to explore an exciting and innovative way of learning from academics and experts from within the fashion industry.
Students do not need any prior fashion or styling experience to book onto this course.
Outcome / Qualification etc.
Upon successful completion of the course, students will be awarded a Condé Nast College Certificate of Achievement, and will have gained a broad introductory knowledge of:
- fashion brands and how they market and promote their values and products
- the different facets of understanding consumers
- ethics and sustainable brand practices
- brand strategy
- building a brand from scratch
- how brands use social media to connect with their audiences
- the future of fashion brands and how branding is changing
This course acts as a good stepping stone onto other Condé Nast courses at higher levels.
Course delivery details
The course is delivered entirely online and lasts six weeks, with around 6-7 hours worth of online learning activities each week, along with guidance and advice on additional content to read, watch and listen to.
Some of the lectures and course materials are narrated, pre-recorded lectures, studio demos and presentations created by our academic and industry contributors.
The learning materials and activities can be accessed flexibly at any time and at students’ own pace.
To secure a place on this course, students will be required to pay the full course fee of £750.00 with a credit/debit card at the time of booking.
Condé Nast College of Fashion & Design offers course fee reduction to our alumni.
The Condé Nast College of Fashion & Design
The Condé Nast College of Fashion & Design was created in 2013 by the global media giant in a mission to fuse industry expertise with rigorous academic learning to create a truly unique and industry led educational offering. Today, the...
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