This course dissects the role of the sub-editor – from catching misplaced commas to cutting copy to fit. The online training programme designed by ContentETC provides a step-by-step approach to what must be tackled in a document. You will learn how a sub-editor analyses news and features stories to see where they can be improved and turns an awkward opening paragraph into a guaranteed attention grabber. We also demystify the art of writing headlines and standfirsts that grab the reader.
The course comes in 4 parts:
- What sub-editing is
- Assessing copy - the fundamentals and news
- Assessing copy - features and online
- Headlines, standfirsts and captions
You will learn:
- What a sub-editor does - editing, quality control, creativity, production
- The role of the sub - facts, spelling and grammar, mistakes, checking copy is interesting and readable, checking with writers, libel and copyright, house style, headlines, standards and captions
- How to spot common mistakes
- How subbing is different for digital and print media
- Rewriting copy online including key words and helping the search engines
- How to take a systematic approach to a document
- The difference between subbing news and features
- What makes a good intro for a news or feature article?
- Is the language right for the readership?
- Why order is important
- How to improve structure
- Different approaches to headlines
- What makes a good standfirst
- How to improve captions
- Building and fostering sound relationships with good, valuable writers
- Your complete Subbing System
Suitability - Who should attend?
Outcome / Qualification etc.
ContentETC certificate upon completion.
Feedback from the trainer
The beauty of elearning is that you can do it at a time and place to suit you. But you won't be alone! Your trainer, Karen May, will talk you through the key points to improve your skills and knowledge, and at any time during your elearning course, you can email her with any queries or comments.
Karen can also give you invaluable one-to-one feedback on your own work. If you buy the trainer feedback option with your course, she will ask you to sub a piece of copy after you have completed the elearning. She will supply you with individual guidance, comments and practical suggestions. Then, once you've improved your work, she will review your revised content and provide a second set of comments. This unique feedback really brings your elearning to life and makes sure you have truly grasped - and applied - all of the key principles.
What other e-learners say about this course:
I really enjoyed the course. I found it easy to follow and the feedback element was really useful. I would recommend it to anyone interested in learning or polishing up their subbing skills.
Sub-editing is an ideal companion to our Top 20 Grammar Mistakes and how to fix them and Proofreading courses.
We train people to communicate.
Our elearning, in-house and remote courses are tailored to help you with: Effective Business Writing; Copywriting; Digital Content and Social Media; Storytelling; Media Training; Video Skills and Media Law. We also run the Professional Publishers Association Foundation Certificate in Journalism. Our trainers are journalists and professional...
Average rating 5Based on 2 reviews
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City of London
294 GBP-490 GBP