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Financial Promotion for Banks & Building Societies

Corporate Training Partnerships
Course summary
6 hours
Full time
Online courses
Professional Training

Course description

Persuading & Influencing for Compliance, Risk & Audit

Financial Promotion for Banks & Building Societies - 1-Day

Retail Banks and Building Societies must ensure that their marketing efforts are compliant with not only the FCA Principles for Business and SYSC but also several additional source books, general advertising codes of conduct and regulatory guidelines. The FCA is intent on driving its good conduct agenda forward and regulators would like firms to move away from using a checklist approach and instead form a strong understanding of why they need to make communications fair, clear, and straightforward.

This one-day workshop will present participants with a number of case studies and syndicate exercises that will help Marketing and Compliance professionals in Building Societies and Retail Banking firms understand how the FCA rules function in regards to financial promotion, and the impact that they have on customer communication and financial advertising.

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Suitability - Who should attend?

If you have responsibility for creating or approving advertisements and other customer communications in a Building Society or Retail Bank, this workshop will help you understand and comply with regulatory expectations. Firms gain real business benefits from sending people from their Compliance and Marketing areas.

Outcome / Qualification etc.

This course can provide delegates with 6 hours to count towards their continuing professional development.

Training Course Content

During this course you will:

  • Review the impact of regulatory developments and priorities on financial promotions
  • Update and refresh your knowledge of the relevant conduct of business requirements
  • Examine the application of the rules in key and high risk areas
  • Recognise the differences and similarities between promotions and other communications
  • Check the effectiveness of your procedures
  • Understand how the rules impact the internet and digital media
  • Consider how you can evidence your promotions present fairly what you are offering


The delegate fee is £645 plus VAT. There is a 10% discount when registering 3 or more delegates.

This programme can also be adapted for delivery in-house.

About provider

CTP - Corporate Training Partnerships

Corporate Training Partnerships - CTP: Regulatory, Risk Management and Technical Training for Financial Services Organisations

CTP are a specialist training company serving the financial services sector since 2002. Our clients include both dual (FCA and PRA) regulated and solo (FCA) regulated firms. Fully independent with no consulting or technology arms or products, no third party...

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Average rating 5

Based on 3 reviews

Savills Investment Management
Adam was very knowledgeable and applied a good amount of real life examples to better understand how COBS applies for my role as a Compliance Officer
Equilibrium Asset Management
Very informative and will help me immensely in my role in financial marketing communications
Brooks Macdonald
Clear objectives, well presented with good materials
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Course rating
Based on 3 reviews
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