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A Masterclass in Effective Sales Skills

Courtney Associates (Global)
Course summary
1 day
Next available date: Contact provider to schedule - United Kingdom
Corporate Training for Teams

A Masterclass in Effective Sales Skills

A Masterclass in Effective Sales Skills

A Masterclass in Effective Sales Skills - 1-day In-House Course

This 1-day programme was created to provide participants with the opportunity explore topics specific to their working environment. The course is interactive and focuses on real life interactions and situations. The course will link to candidates' workplace environments and types of customers. The first part of the session explores telephone techniques and how to effectively deal with customer enquiries. The second part is focused on sales and negotiation techniques. It will address the subtle art of creating win-win situations for both parties. In addition, participants will practise a range of skills in handling difficult situations and managing conflicts in a professional manner.

The course combines lectures with practical exercises, group discussions, and role play to produce an engaging learning experience. At the end of the session, attendees will create an action plan detailing how they will apply and build on their new skills when they return to the workplace.

Suitability - Who should attend?

A Masterclass in Effective Sales Skills is suitable for any member of staff who would like to maximise their telephone techniques, customer service and sales skills.

This can include reception and administration personnel, as well as new and existing sales staff.

Outcome / Qualification etc.

On successful completion of the course, participants will receive a Certificate of Attendance.

Training Course Content

The course covers the following topics:

  • Improving on your ability to arrange and prepare for sales appointments and to effectively sell your product/service.
  • Codes of Practice
  • Moments of Truth
  • Misery Moments
  • Golden Service with a Smile
  • Identifying your customers and their needs
  • Customers come in four main categories
  • Caring for your customers
  • Barriers to Communication
  • Listening Skills
  • Delegates are already on their way to making a great sales person.
  • Structured Steps of the Sale
  • Features and Benefits
  • Questioning Techniques
  • Closing the Sale
  • Handing customer objections and complaints
  • How to deliver feedback constructively
  • Negotiation skills


Courtney Associates can deliver this course to 5 or more members of your team at your workplace, anywhere in the UK as an In-House programme which can save your company both time and money. 

It can be delivered exactly as shown in the course outline, or customised to include company- or industry-specific case studies and terminology at no extra cost.  Alternatively, Courtney Associates can develop an entirely bespoke programme to meet the specific needs of your organisation. 

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Provider: Courtney Associates (Global)

Courtney Associates - Management and Training Consultancy, Public and Bespoke Training

Courtney Associates (Global)

Courtney Associates is a leading Management Development & Training Consultancy that has specialised in providing training solutions to both businesses and individual learners for the past 30 years. We offer a full range of Public Courses that are delivered in...

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Contact information for Courtney Associates (Global)

Courtney Associates (Global)

Station House
WA2 7TT Warrington

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Reviews by course attendees

Tina M, Sales Executive
Extremely professional and informative information on effective sales techniques. Factual and very motivating.
Angela M, Sales Executive
Great course, really interesting. The trainher was very open minded to use a different approach. I wouid definitely recommned this course to others as it was excellent
Joanna V, Sales Executive
Fantastic day, really interesting and I've learnt a great deal that I can use out on the road. Excellent course!
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Course rating
Based on 11 reviews
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