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A Masterclass in Successful MarketingCourtney Associates (Global)
A Masterclass in Successful Marketing
A Masterclass in Successful Marketing - 1-day Open Course
In the complex and rapidly changing world of marketing, professionals need to have a solid grasp of the basics while being flexible enough to respond to new trends.
This intensive Masterclass in Successful Marketing aims to do just that, providing delegates with an effective toolkit of skills that will allow them to make the right decisions when it comes to their target audience, their marketing message(s) and how to deliver them. The 1-day programme will thus address the fundamentals of developing marketing campaigns that achieve their intended objectives, including:
- How to build a successful Marketing Plan
- Setting marketing objectives
- Segmenting the market & choosing a target audience
- Delivering the right message
- Monitoring the results of campaigns
By the end of the course, delegates will have all of the resources necessary to develop their own Marketing Plan for future implementation in their organisation.
Suitability - Who should attend?
A Masterclass in Successful Marketing is suitable for any professional working in marketing, from newcomers to more experienced professionals looking to expand their knowledge and gain new tips on how to plan successful marketing campaigns.
Outcome / Qualification etc.
On successful completion of the course, delegates will receive a Certificate of Attendance.
Training Course Content
This course covers the following topics:
- Pre-Assignment Review
- Defining Marketing
- Recognising Trends
- Market Research
- Strategies for Success
- Mission Statements
- Trade Shows
- Developing a Marketing Plan
- Product, Price, Place, Promotion, Costs, End Consumers, Customers, Competitors
- Boston Group Matrix
- SWOT and PESTLE Analysis
- Increasing Business
- Saying “No” to New Business
- Social Media and SEO
- Action Planning
The cost of this course is £285 + VAT per delegate.
The course cost includes:
- lunch and refreshments throughout the day
- delegate pack containing workbooks, copies of course slides & contact details for post-course tutor support
- Certificate of Attendance
Multiple booking discounts are available - please enquire here for more information.
This course can also be delivered as an in-house programme, which can save your company both time and money.
The training can be delivered exactly as shown in the course outline, or customised to include company- or industry-specific case studies and terminology. Alternatively, Courtney Associates can develop an entirely bespoke programme to meet your organisational needs, delivered anywhere in the UK at no additional cost.
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Provider: Courtney Associates (Global)
With over 26 years of experience in training and consultancy, Courtney Associates is a leading provider of leadership, supervision and management development solutions to private and public sector organisations across the UK and beyond. Their long history of delivering tailor-made...