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A Masterclass in Successful Marketing
A Masterclass in Successful Marketing - 1-day Open Course
Marketing is a complex and rapidly changing world that requires professionals to have a solid grasp of the basics while still being flexible enough to respond to new and emerging trends.
This intensive Masterclass in Successful Marketing will give participants an effective toolkit of skills allowing them to make the right decisions when it comes to their target audience, their marketing messages, and the delivery of these messages. This 1-day programme will address the fundamentals of developing marketing campaigns that achieve their intended objectives including:
- How to build a successful Marketing Plan
- Setting marketing objectives
- Segmenting the market & choosing a target audience
- Delivering the right message
- Monitoring the results of campaigns
By the end of the course, participants will have the knowledge necessary to develop their own Marketing Plan for future implementation in their organisation.
Suitability - Who should attend?
A Masterclass in Successful Marketing is suitable for any professional working in marketing, from newcomers to more experienced professionals looking to expand their knowledge and gain new tips on how to plan successful marketing campaigns.
Outcome / Qualification etc.
On successful completion of the course, participants will receive a Certificate of Attendance.
Training Course Content
This course covers the following topics:
- Pre-Assignment Review
- Defining Marketing
- Recognising Trends
- Market Research
- Strategies for Success
- Mission Statements
- Trade Shows
- Developing a Marketing Plan
- Product, Price, Place, Promotion, Costs, End Consumers, Customers, Competitors
- Boston Group Matrix
- SWOT and PESTLE Analysis
- Increasing Business
- Saying “No” to New Business
- Social Media and SEO
- Action Planning
Courtney Associates can deliver this course to 5 or more members of your team at your workplace, anywhere in the UK as an In-House programme which can save your company both time and money.
It can be delivered exactly as shown in the course outline, or customised to include company- or industry-specific case studies and terminology at no extra cost. Alternatively, Courtney Associates can develop an entirely bespoke programme to meet the specific needs of your organisation.
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Provider: Courtney Associates (Global)
With over 26 years of experience in training and consultancy, Courtney Associates is a leading provider of leadership, supervision and management development solutions to private and public sector organisations across the UK and beyond. Their long history of delivering tailor-made...