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Delivering Winning Sales Pitches

Courtney Associates (Global)
Course summary
2 days
London, Nationwide
Next available date: Contact provider to schedule - United Kingdom
Corporate Training for Teams

Delivering Winning Sales Pitches

Delivering Winning Sales Pitches

Delivering Winning Sales Pitches - 2-day Course

This Delivering Winning Sales Pitches course equips delegates with a range of tried-and-tested tools, techniques and tricks to deliver sales pitches that achieve a range of different business objectives.

The 2-day programme is designed to be highly practical and participatory, exploring the different elements necessary to effectively design, structure and conduct business pitches in different environments and sectors. Covering a number of relevant approaches, the course will provide anyone involved in pitching with a solid understanding of:

  • The factors to take into consideration when planning a pitch
  • What makes an effective pitch
  • The different behaviours and etiquette of anyone involved in pitching
  • How to "sense the room" during a pitch

Delegates will leave the training with the confidence, knowledge and practical skills necessary to pitch effectively to clients in both formal and informal situations.

Suitability - Who should attend?

This Delivering Winning Sales Pitches course is suitable for anyone who delivers (or will have to deliver) business pitches to clients on both a formal and informal basis.

Outcome / Qualification etc.

On successful completion of the course, delegates will receive a Certificate of Attendance.

Training Course Content

This course covers the following topics:

Introduction and Context to the Field of Pitching to Win Business

  • The Importance of Effective "Pitching"
  • The skills, behaviours & etiquette of an effective Pitcher
  • The fears worries, concerns, nerves and challenges of  pitching to a Client
  • The Key Messages of Pitching
  • Successful Bid Management – Why companies lose bids

Planning & Structuring Client Pitches

  • Successful Bid Management – Planning
  • Understanding what the Client really wants
  • Tenders, pre tender meetings and proposals – what is looked for
  • The aim of the pitch
  • The needs of the Client
  • The mindset of the Client
  • The attendees to the pitch
  • The receptiveness levels, attitudes & moods of the attendees
  • The timing of the presentation
  • The venue of the session
  • The “Mood Style” of the attendees
  • Structure a pitch session

Delivering Client Pitches – The Technical Elements

  • The Presenter as the "Leader" of the pitch
  • Delivery tools and techniques
  • Grabbing and Holding Attention
  • "Selling" your message (features and benefits)
  • Demonstrating added value
  • Bringing  content alive
  • Structuring the pitch
  • Pitching as part of a team
  • Pitching Tenders and  Proposals

Delivering Client Pitches – The Interpersonal Elements

  • Maximising interpersonal & communication skills as a Pitcher
  • Maximising the use of Words and Tone of Voice as a Pitcher
  • Maximising Body Language as a Pitcher
  • Establishing  & maintaining  credibility as a Pitcher
  • Maintaining Neutrality, Objectivity & Impartiality when pitching
  • Appearing Cool, Calm Confident and in control – Tricks of the trade to hide nerves
  • Building Rapport  & Connecting with the Client & Creating personal impact
  • Pitching from a Seated position with “no” visual aids
  • Pitching as a team

Understanding and Managing the Client

  • Understanding the personality of the Client
  • Asking the right questions
  • "Switching on" and "Switching off" your Client
  • Adapting your presentation behaviours to different Client personalities      
  • Gauging the mood of the Client
  • "Sensing the Room"

Communicating Effectively with the Client

  • The importance of Questioning & Listening for the pitcher
  • The type of questions at our disposal and the most appropriate time to use them at a pitch
  • The skill and benefits of "Active Listening" at a pitch
  • Barriers to effective listening
  • Improving our listening skills
  • Fielding and answering questions effectively
  • Picking up buying signals
  • Picking up "Extra Business/Services" signals


Courtney Associates can deliver this course to 5 or more members of your team at your workplace, anywhere in the UK as a In-House programme which can save your company both time and money. 

It can be delivered exactly as shown in the course outline, or customised to include company- or industry-specific case studies and terminology at no extra cost.  Alternatively, Courtney Associates can develop an entirely bespoke programme to meet your organisational needs. 

Please complete the "Enquiry Form" below or contact us on 0800 158 8314 for a competitive "no obligation" quote.

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Provider: Courtney Associates (Global)

Courtney Associates - Management and Training Consultancy, Public and Bespoke Training

Courtney Associates (Global)

Courtney Associates is a leading Management Development & Training Consultancy that has specialised in providing training solutions to both businesses and individual learners for the past 30 years. We offer a full range of Public Courses that are delivered in...

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Courtney Associates (Global)

Station House
WA2 7TT Warrington

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