Effective Writing for Business Development
In this age of information overload, sales and business development professionals need to be able to write in a way that cuts through the clutter with a refined and engaging offering.
Winning business is more than bids and tenders. But from prospecting emails to customer retention – and many of the touch points in between – your team’s writing skills are still central to your key growth activities.
This practical course will show your team how to approach new prospects, establish and maintain relationships and outline your solutions by email. They’ll learn how to use clear and appropriate language to efficiently demonstrate the unique, discernible value you can provide.
If it fits your strategy, we can also include modules on writing thought leadership, pitching and presenting and using social media in the sales process.
As with all our courses, every delegate will receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and ensures the training meets the delegates’ precise needs.
Suitability - Who should attend?
Who is it for?
Anyone in sales and business development who wants to grow their pipeline and maintain client relationships.
What level is it for?
Every level. We’ll tailor the content to your needs and experience.
Outcome / Qualification etc.
By the end of the training, attendees will be able to:
- use subject lines to get their emails opened
- translate features and USPs into clear benefits that solve your prospects’ problems
- identify and communicate relevant win themes
- write engaging prospecting emails that put the client first
- write communications that reinforce relationship-building done in person – but also stand on their own
- use the appropriate tone and language
- write for varied audiences
- pitch technical information at the right level
- create effective summaries.
Why choose Emphasis Training Limited
Running tailored training and consultancy since 1998
More than 60,000 delegates from 6,000 organisations worldwide
Delegates rate our training 9/10, with an average NPS rating of 64
Emphasis Training – business-writing training and consultancy trusted by over 6,000 organisations and 60,000 delegates worldwide.
With over 20 years of experience delivering business-writing and communication-skills training, Emphasis has built an unrivalled reputation, reaching over 60,000 satisfied delegates across the globe. Today, everyone from individuals to entire companies can learn effective business writing and communication skills...
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