Course description
Storytelling for Business Course
The stories we heard as children helped us to understand and find meaning in the world around us. As adults, we can harness the power of storytelling to grow our brand and our business.
This storytelling for business course explores how stories are key to connecting with prospects, clients, customers and colleagues – to inspiring, influencing and being remembered. It will show your team how to find the right stories to tell and how to shape and deliver them for maximum effect.
Storytelling is an invaluable skill in a wide range of roles and contexts, from coaching and mentoring to corporate leadership, and from technical training to marketing, PR and sales. Whichever area your team work in and whatever their goals, we can adapt this course to meet them – and we’ll build highly relevant materials using real-life examples of your organisation’s documents.
A key feature of our training is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs.
Upcoming start dates
Suitability - Who should attend?
Who is it for?
Anyone who needs to inspire and influence others, including leaders, trainers, coaches and sales and marketing people.
This course can also be tailored for those needing to explain technical issues in a way that is simple and memorable.
What level is it for?
Any level. We tailor the content to meet participants’ needs, roles and backgrounds.
Outcome / Qualification etc.
By the end of the training, attendees will be able to:
- identify what will make a good story
- be clear on objectives and key messages before they start
- write openings that arouse the reader’s or audience’s curiosity
- communicate emotion in their storytelling
- build a sense of suspense
- use an engaging and appropriate tone
- end with a positive and memorable takeaway message
- deliver their stories to an audience.
Why choose Emphasis Training Limited
Running tailored training and consultancy since 1998
More than 80,000 delegates from 1,000 organisations worldwide
Delegates rate our training 9/10, with an average NPS rating of 64
Reviews
Average rating 4.9
Really useful course.
Very well presented with good mix of demonstration and participation.
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Emphasis Training – business-writing training and consultancy trusted by over 1,000 organisations and 80,000 delegates worldwide.
With over 25 years of experience delivering business-writing and communication-skills training, Emphasis has built an unrivalled reputation, reaching over 80,000 satisfied delegates across the globe. Today, everyone from individuals to entire companies can learn effective business writing and communication skills...
Case Studies
The King's Fund gives its writing a health check
The King's Fund chooses Emphasis to improve their overall writing standard.
It all felt very well paced. It was very rapid but not too fast. An appropriate prior understanding was assumed. The content was engaging. The presenter was good at engaging dif...