Mastering Online Marketing
Online marketing (or digital marketing) is a complex approach consisting of several types of marketing activities which use different platforms to connect with online consumers and transmit your business’ message. Though online marketing is relatively new in the field of advertising, this approach has been widely accepted as the best method to reach consumers who are spending more of their time online.
During this course, candidates are taught how to promote business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.
1. Introduction to online marketing
2. Understanding the digital marketing strategy
3. Definition of digital marketing
4. Marketing by your own website
5. Overview of analytics
6. Search engine optimization methodologies
7. Differences between search and display marketing
8. Understanding social media marketing
9. Overview of video marketing
10. Email marketing techniques
11. Content marketing tips
12. Mobile marketing techniques
13. Expanding your digital marketing knowledge
Who is it for?
Those currently working in, or considering moving into, the online marketing arena
Method of Assessment:
At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
Successful candidates will be awarded a certificate in Mastering Online Marketing.
Benefits you will gain:
- High quality e-learning study materials and mock exams.
- Tutorials/materials from the industry leading experts.
- 24/7 Access to the Learning Portal.
- Benefit of applying NUS extra Discount Card.
- Recognised Accredited Qualification.
- Excellent customer service and administrative support.
Outcome / Qualification etc.
Global Edulink - together, shaping your future
Global Edulink is an established provider for professional skills training in the United Kingdom. Courses are designed for a wide audience of professionals seeking A-Level training in education, IT, security, English language and office administration. Global Edulink training courses focus on...
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