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An Introduction to Marketing - The Essential Marketing Toolkit - In-House

Hemsley Fraser
Course summary
2 days
Company-Specific / In-House

An Introduction to Marketing - The Essential Marketing Toolkit - In-House

This in-house course from Hemsley Fraser is designed to help your staff master they key principles and techniques of effective marketing, enhancing their confidence in making marketing-related decisions.

The programme can be tailored to meet your organisation's specific requirements, but generally covers the following core topics:

  • the importance of product positioning
  • effective communication with customers
  • dealing with marketing issues
  • measuring the results of marketing activities

The in-house format will deliver skills in a convenient, quick and highly effective manner that will maximise delegates' ability to put the concepts and techniques covered into practice.

Suitability - Who should attend?

This Introduction to Marketing course is suitable for anyone who is new to marketing and/or lacks formal training in marketing essentials.

It is also an ideal refresher course for more experienced marketing professionals.

Training Course Content

Course content typically includes:

  • Introduction to Marketing
  • Understand the Market and the Customer
  • Understand the Marketing Mix: The Four Ps
  • Choosing Appropriate Communication Tools
  • Master Key Elements of Marketing Planning
  • Monitor Results Effectively


From £3,200.  Please contact Hemsley Fraser for a quote for this in-house course.

Provider: Hemsley Fraser

Hemsley Fraser

Hemsley Fraser - Leading Transformation around the Globe

Hemsley Fraser has been helping to transform organisations and individuals for over 25 years - Inspiring learners in over 90 countries worldwide. At the heart of their approach is the goal of making working life better. Hemsley Fraser has operations...

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Contact information for Hemsley Fraser

Hemsley Fraser

74-94 Fore Street, Saltash
PL12 6JW Plymouth

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