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An Introduction to Marketing - Understand marketing fundamentals. Create actionable plans

Hemsley Fraser
Course summary
2 days
1,129 GBP excl. VAT
Full time
Open / Scheduled
Next available date: 05/02/2020 - London
Course Dates

An Introduction to Marketing - Understand marketing fundamentals. Create actionable plans

This comprehensive two-day introductory training course helps participants acquire key marketing knowledge, concepts and skills, empowering them to make informed and successful marketing decisions.

The course offers participants practical knowledge in:

  • Core marketing principles, tools and techniques
  • Product positioning
  • Communicating with customers via different mediums
  • Handling marketing issues
  • Measuring the effectiveness of marketing efforts

Suitability - Who should attend?

This two-day introductory course is designed for new and aspiring marketing professionals looking for formal training in the field. It also serves as a useful refresher course for existing professionals.

Outcome / Qualification etc.

You will accrue 14 Continuous Professional Development (CPD) points.

Training Course Content

Course content includes:

  • Introduction to Marketing
  • Understand the Market and the Customer
  • Understand the Marketing Mix: The Four Ps
  • Choosing Appropriate Communication Tools
  • Master Key Elements of Marketing Planning
  • Monitor Results Effectively


The cost of this course is £1,129 + VAT per participant

In-house Training

Hemsley Fraser can also deliver this course in-house.  Tailoring the content to meet your organisation’s needs.  Please get in touch for a quote.

Provider: Hemsley Fraser

Hemsley Fraser

Hemsley Fraser – Be Ready For Tomorrow

Hemsley Fraser create, deliver and execute learning experiences to drive higher levels of engagement. From our roots as a UK training company, we’ve empowered talent for three decades, evolving our business into a global, award-winning provider. Experts in our field,...

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Contact information for Hemsley Fraser

Hemsley Fraser

74-94 Fore Street, Saltash
PL12 6JW Plymouth

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Reviews by course attendees

Average rating 4

Based on 1 reviews

The course was interactive and the content was tailored to our specific businesses which really helped my understanding. It was also an outstanding course among the best I have experienced. Kayleigh Buckingham, Late Rooms Ltd
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