An Introduction to Marketing - Understand marketing fundamentals. Create actionable plans - In-House
This in-house course from Hemsley Fraser is designed to help your staff master they key principles and techniques of effective marketing, enhancing their confidence in making marketing-related decisions.
The programme can be tailored to meet your organisation's specific requirements, but generally covers the following core topics:
- the importance of product positioning
- effective communication with customers
- dealing with marketing issues
- measuring the results of marketing activities
The in-house format will deliver skills in a convenient, quick and highly effective manner that will maximise delegates' ability to put the concepts and techniques covered into practice.
Suitability - Who should attend?
This Introduction to Marketing course is suitable for anyone who is new to marketing and/or lacks formal training in marketing essentials.
It is also an ideal refresher course for more experienced marketing professionals.
Outcome / Qualification etc.
You will accrue 14 Continuous Professional Development (CPD) points.
Training Course Content
Course content typically includes:
- Introduction to Marketing
- Understand the Market and the Customer
- Understand the Marketing Mix: The Four Ps
- Choosing Appropriate Communication Tools
- Master Key Elements of Marketing Planning
- Monitor Results Effectively
From £3,200. Please contact Hemsley Fraser for a quote for this in-house course.
Provider: Hemsley Fraser
Hemsley Fraser – Be Ready For Tomorrow
Hemsley Fraser create, deliver and execute learning experiences to drive higher levels of engagement. From our roots as a UK training company, we’ve empowered talent for three decades, evolving our business into a global, award-winning provider. Experts in our field,...
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