Virtual Training: Measurement & Planning
Find out where display advertising is headed next, how strategic planning is used throughout the purchase funnel journey, the differences between brand and DR strategies; the technologies and solutions behind tracking and measurement. Plus, we'll cover different attribution methodologies and how to put these in place.
Suitability - Who should attend?
This course is perfect for...
- Account Executives
- Account Managers
Outcome / Qualification etc.
What you will learn?
- Best practice planning and buying
- Branding and a digital world
- Measurement and analytics
Training Course Content
Module One: Digital Planning & Buying in the Programmatic Era
- We’ll cover how to plan for digital, best practice to achieve maximum ROI and use of different data.
Module two: Branding on a DR medium
- How has branding moved into the digital world? We’ll cover measuring effectiveness for display, native and video, while also drawing on examples of branding campaigns.
Module Three: Measurement & Analytics Basics
Why choose Internet Advertising Bureau
98% of delegates gave the IAB a 4/5 or higher for their full day training courses
Specialist training consultants who work with leading advertisers and agencies
Over 50 training courses ran since the beginning of the year
Whether you’re looking to upskill, reskill or invest in your workforce, we have a range of courses that can help. Our training is run throughout the year and is created in partnership with industry experts. What’s more’ it’s CPD accredited...
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