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Virtual Training: Measurement & Planning

Internet Advertising Bureau
Course summary
2 hours
Online courses
Professional Training
Internet Advertising Bureau

Course description

Virtual Training: Measurement & Planning

Find out where display advertising is headed next, how strategic planning is used throughout the purchase funnel journey, the differences between brand and DR strategies; the technologies and solutions behind tracking and measurement. Plus, we'll cover different attribution methodologies and how to put these in place.

Suitability - Who should attend?

This course is perfect for...

  • Account Executives
  • Account Managers

Outcome / Qualification etc.

What you will learn?

  • Best practice planning and buying
  • Branding and a digital world
  • Measurement and analytics

Training Course Content

Module One: Digital Planning & Buying in the Programmatic Era

  • We’ll cover how to plan for digital, best practice to achieve maximum ROI and use of different data.

Module two: Branding on a DR medium

  • How has branding moved into the digital world? We’ll cover measuring effectiveness for display, native and video, while also drawing on examples of branding campaigns.

Module Three: Measurement & Analytics Basics

  • We’ll explore how we can use cookies and pixels in measurement and tracking, best practice and what considerations are needed for in-app measurement.

Why choose Internet Advertising Bureau

98% of delegates gave the IAB a 4/5 or higher for their full day training courses

Specialist training consultants who work with leading advertisers and agencies

Over 50 training courses ran since the beginning of the year

About provider

Internet Advertising Bureau


Whether you’re looking to upskill, reskill or invest in your workforce, we have a range of courses that can help. Our training is run throughout the year and is created in partnership with industry experts. What’s more’ it’s CPD accredited...

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