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Converting Prospects To Clients

Course summary
1 day
Next available date: Enquire for more information - Worldwide
Corporate Training for Teams

Course description

Converting Prospects To Clients

This interactive one day programme covers key skills, knowledge and behaviours that can help achieve immediate positive business development results. These include understanding how to be effective in contact marketing, understanding key selling messages, leading conversations through questioning and active listening, and having greater confidence in stating price and value

You will take away a number of practical techniques and tools to improve performance.

This course would particularly suit those in roles with business development targets who are working with a pipeline of prospects. It is valuable for anyone who is in a client facing role and is aware of their importance in building a pipeline of work for the firm.

Suitability - Who should attend?

This course is for the Manager, Trusted Advisor and Business leader.

Training Course Content

  • Drive more purposeful conversations through effective questioning and active listening.
  • Improve the number of opportunities available to your firm through better understanding of potential client issues and possible solutions.
  • Use strategies to persuade and influence decision makers.
  • Understand the buying motivations of prospects.


ICAEW Member £352.00 + VAT Non-Member £440.00 + VAT Community/Faculty Member £308.00 + VAT

About provider

ICAEW Academy of Professional Development

As a world leader of the accountancy and finance profession, ICAEW’s Academy reflects our commitment to high quality learning and leadership development solutions for all career stages, across a wide range of sectors in practice and business. The extensive portfolio...

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Contact info


Chartered Accountants’ Hall
Moorgate Place
EC2R 6EA London

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