Growing Your Pipeline
Many fee earners lack an understanding of what is required to market their firm and generate business development leads and prospects.
This interactive one-day course covers key knowledge, skills and behaviours that drive lead generation activity and provides simple effective processes that underpin business development.
These include the essentials of defining target markets and prospects, understanding personal marketing and key selling messages, managing and executing ‘lead’ actions and pipeline management.
Aimed at professionals and fee earners, who are looking for a process and techniques to grow their pipeline and generate more fees – typically senior managers and partners who need to grow a portfolio.
Suitability - Who should attend?
This course is for the Trusted Advisor and Business leader.
Training Course Content
- Improve the volume of lead activities that generate positive results.
- Understand the differences between lag and lead activities and measures.
- Develop a ‘touch-point’ strategy to create opportunities.
- Understand your business development cycle and what is required at each stage.
ICAEW Member £352.00 + VAT Non-Member £440.00 + VAT Community/Faculty Member £308.00 + VAT
ICAEW Academy of Professional Development
As a world leader of the accountancy and finance profession, ICAEW’s Academy reflects our commitment to high quality learning and leadership development solutions for all career stages, across a wide range of sectors in practice and business. The extensive portfolio...
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