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The Commercial Accountant

Course summary
1 day
595 GBP excl. VAT
Professional Training
Next available date: 29/09/2020 09:30 - London
Course Dates
29/09/2020 09:30  (English)
595 GBP
14/12/2020 09:30  (English)
595 GBP

Course description

The Commercial Accountant

Whether you work in industry or practice, commercial skills will help you take your career to the next level.

In this fast-paced, interactive workshop you'll learn the psychology behind sales and marketing and how to apply it to your role as a finance professional.

At the end of the day you'll know how to ask the right questions to uncover need, and how to position your ideas as solutions.

You'll be able to elegantly negotiate with anyone, and even gain commitment to action - all using simple techniques from the world of sales and marketing.

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Suitability - Who should attend?

Finance professionals who want to develop their commercial acumen to negotiate viable commercial solutions.

Training Course Content

  • Understand what it means to be commercial in the context of finance.
  • The number one habit that kills finance’s commercial credibility and influence.
  • How to be less black and white in your language and operate in the grey.
  • The questions to ask to gain commercial insight.
  • How to apply the sales process to present your ideas and gain agreement.
  • Turn negative messages into positives.
  • Negotiate for win-win outcomes using simple language techniques.Move from cost-plus to true value pricing.
  • Use anchoring and decoy products to grow sales.
  • Understand the decision paradox and what it means for pricing.

Why choose ICAEW

Training needs consultation service 

 4.8/5 average delegate feedback score

Experienced finance professionals and
highly engaging trainers


The full tuition price for RRP Non-Members is £595. The price for RRP Members is £446,25.

About provider

Institute of Chartered Accountants in England and Wales

ICAEW Academy of Professional Development

As a world leader of the accountancy and finance profession, ICAEW’s Academy reflects our commitment to high quality learning and leadership development solutions for all career stages, across a wide range of sectors in practice and business. The extensive portfolio...

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Contact info


Chartered Accountants’ Hall
Moorgate Place
EC2R 6EA London


Average rating 5

Based on 4 reviews

I like the fact that mentoring is non- judgemental.
Very impactful, great stories and experiences shared. Also good challenge and food for thought about our personal impact.
Challenging- offers real development and light bulb moments.
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Find out more about this The Commercial Accountant course - simply fill out your details:

Course rating
Based on 4 reviews
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