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Sales Territory Mapping: 3-day course
Well-structured and correctly implemented, territory mapping and planning strategies can drive overall organisational growth whilst supporting trade marketing activities.
The aim of the course is to help delegates to improve the effectiveness and efficiency of Territory Planning and Mapping of Sales and Distribution disciplines within their own organisations.
Mapping and establishing effective and efficient territory routes is a multi-functional process requiring a structured and disciplined approach. Therefore, this course has been designed in a modular format covering each element of the subject.
Suitability - Who should attend?
This course is predominantly focused and orientated towards the FMCG trade. However, it would be also relevant for sales and distribution operational personnel from other industries that trade across different retail channels.
- Sales Supervisors and Managers
- Route-to-Market/Go-to-Market personnel
- Distribution and Routing Managers
- Activation Managers
- Sales Capability Managers and personnel
- Managers that are members of a channel segmentation or Route-to-market project team
- Anybody that is involved in the establishment and maintenance of sales or distribution routes, territory planning and maintenance
Training Course Content
- Module 1: Becoming A Successful Route Mapping And Territory Supervisor/Manager
- Module 2: Understanding Market-Driven Distribution Systems
- Module 3: Mapping And Setting Up Territories And Routes And Route Books
- Module 4: Analysing Routes And Applying Standards
- Module 5: Improving Route Efficiencies
- Module 6: Using Technology To Ensure Effective And Efficient Territory Routes
- Module 7: Team Presentations And Action Plans
Provider: Informa Middle East
Informa Middle East offers a broad selection of open courses and in house training programmes, covering the key professional areas: Finance and Investment, IT and telecommunications, HR, Business Administration, Health & Safety and Marketing. Informa Middle East is part of...