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Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to the very top of their profession.

Developed and taught by practitioners with years of experience, working with a wide range of brands and organisations around the world, every course is focused on delivering immediate and long-term practical value for you and your business. And you can prepare for your future with our cutting-edge content and advanced delivery platforms.

Our team are on hand throughout the process, whether you need the advice to decide on the right qualification or support during your studies.

Why choose the IDM?

  • In 30 years they’ve trained over 100,000 delegates in over 28 countries.
  • You can be sure that all content is relevant and up to date, as all courses and qualifications are taught by practitioners with real-world experience.
  • You’ll take part in practical courses, where the emphasis is on achieving immediate and long-term gains.
  • You’ll be assigned a course coordinator who will look after all your learning needs.
  • You can demonstrate your professional growth through the IDM CPD scheme.
  • You can get bespoke, on-site programs for your organisation when required.
  • As part of the DMA Group we deliver industry best-practice training in line with our responsible marketing remit.
Show all courses with Institute of Data & Marketing

Quick stats

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Courses

Professional Training
Art & Design
Graphic Design Length Price Location Reviews
User Experience 1 day From 450 GBP Multiple (2)
Business & Management
Management Development
Managing Stakeholders 1 day From 450 GBP Multiple (2)
Communications & Media
The IDM Advanced Certificate in Digital Copywriting 3 months From 1,495 GBP Online courses
Communication Skills
Presentation Skills 1 day From 450 GBP Multiple (2)
Data Analytics
Award in Campaign Data Strategy 12 months From 495 GBP Online courses
Award in Customer Data Strategy 12 months From 495 GBP Online courses
Award in Data Driven Marketing Planning 12 months From 495 GBP Online courses
Customer Insight 1 day From 450 GBP Online courses
5.0 (1)
Data Analytics for Marketers 2 days From 850 GBP Online courses
5.0 (6)
Google Analytics: Advanced 1 day From 450 GBP Multiple (2)
5.0 (4)
Google Analytics: Essentials 1 day From 450 GBP Multiple (2)
5.0 (4)
Google Analytics: The Complete Guide 2 days From 850 GBP Multiple (2)
The IDM Award in Data & Analysis 12 months From 495 GBP Online courses
AI
AI and Machine Learning for Marketers 6 weeks Online courses
Economics
Behavioral Economics 1 day From 450 GBP Online courses
The IDM Award in Behavioural Economics 1 day From 495 GBP Online courses
Information Management
GDPR
10 Steps to GDPR Compliant Marketing 1 day Multiple (2)
The IDM Award in GDPR 3 months From 495 GBP Online courses
The IDM Award in GDPR for Direct Mail 3 months From 100 GBP Online courses
Leadership
Leadership for the Modern Marketer 1 day From 450 GBP Multiple (2)
Leadership Readiness in Business 1 day From 450 GBP Multiple (2)
Marketing
B2B Account Based Marketing 1 day From 450 GBP Multiple (2)
B2B Copywriting 1 day From 450 GBP Online courses
B2B Lead Generation 1 day From 450 GBP Multiple (2)
B2B Marketing: The Complete Guide 2 days From 850 GBP Online courses
Briefing and Evaluating Creative Work 1 day From 450 GBP Online courses
Budgeting for Marketers: Essentials 1 day From 450 GBP Multiple (2)
Copywriting for Web and Email 1 day From 450 GBP Online courses
5.0 (5)
Copywriting Masterclass 1 day From 450 GBP Online courses
4.8 (5)
Copywriting: An Introduction 1 day From 450 GBP Online courses
5.0 (4)
Data Driven Marketing 1 day From 450 GBP Multiple (2)
Direct Marketing: Essentials 1 day Multiple (2)
eCommerce Strategy 1 day From 450 GBP Multiple (2)
How to be a more effective creative 1 day From 450 GBP Online courses
How to Deliver Successful Marketing Transformation 2 days Multiple (2)
Online IDM Award in Marketing From 495 GBP Online courses
Programmatic Essentials 1 day Multiple (2)
Responsible Marketing 1 day From 450 GBP Multiple (2)
The IDM Award in Email Marketing Strategy 6 months From 495 GBP Online courses
Digital Marketing
Affiliate Marketing 1 day Multiple (2)
5.0 (2)
  • = New education
  • = This course results in CPD hours
  • = Beginner level
  • = Intermediate level
  • = Advanced level

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Why choose Institute of Data & Marketing

  • For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what they do.
  • Our learning syllabus is crafted by our tutors – handpicked, marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content.
  • Our expansive learning portfolio offers flexible study options for individuals and business corporate packages, with short and long study options that include professional qualifications, certificates and awards made accessible via public programmes, online learning and in-house training.
  • Everything you need to boost your career, under one roof.

Awards & Accreditations

learning arm of Data & marketing association (DMA)

Europe’s largest trade association for Data & Marketing

registered

Educational Institute

Registered professional body

CPD

Reviews

Average rating 4.9

Based on 202 reviews.

Lydia B
I am halfway through the Postgraduate Diploma and I would not recommend it to anyone. The course content is made up of text only and is riddled with errors, with much of the content copy and pasted from public blogs or articles. The assignment we have been given includes stats which do not make sense and are unrealistic, making the assignment di...
Owen Cheshire Comment:
Dear Lydia, Thank you for your feedback, we take all comments very seriously to improve our service and support. On receipt of this message, we contact you via other channels to discuss your concerns. We wish to remain transparent and honest at all times, and we hope you will not hesitate to contact us again, via ask@theidm.com L...
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Emma Smillie
Emma Marcarian

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Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

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www.theidm.com


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Reviews
Institute rating
(4.9)
Based on 202 reviews.
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