Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to the very top of their profession.
Developed and taught by practitioners with years of experience, working with a wide range of brands and organisations around the world, every course is focused on delivering immediate and long-term practical value for you and your business. And you can prepare for your future with our cutting-edge content and advanced delivery platforms.
Our team are on hand throughout the process, whether you need the advice to decide on the right qualification or support during your studies.
Why choose the IDM?
- In 30 years they’ve trained over 100,000 delegates in over 28 countries.
- You can be sure that all content is relevant and up to date, as all courses and qualifications are taught by practitioners with real-world experience.
- You’ll take part in practical courses, where the emphasis is on achieving immediate and long-term gains.
- You’ll be assigned a course coordinator who will look after all your learning needs.
- You can demonstrate your professional growth through the IDM CPD scheme.
- You can get bespoke, on-site programs for your organisation when required.
- As part of the DMA Group we deliver industry best-practice training in line with our responsible marketing remit.
Over 30 years experience as a leading awarding body for qualifications in data & digital marketing
Over 100,000 people have attended our courses
Over 15,000 marketers have earned a professional certification with us
Why choose Institute of Data & Marketing
- For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what they do.
- Our learning syllabus is crafted by our tutors – handpicked, marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content.
- Our expansive learning portfolio offers flexible study options for individuals and business corporate packages, with short and long study options that include professional qualifications, certificates and awards made accessible via public programmes, online learning and in-house training.
- Everything you need to boost your career, under one roof.
Awards & Accreditations
learning arm of Data & marketing association (DMA)
Europe’s largest trade association for Data & Marketing
Registered professional body
Average rating 4.9Based on 202 reviews.
IDM Diplomas: challenging, but rewarding for you and your career
An IDM Professional Diploma will challenge you. It’s designed to. It’s a serious qualification for those serious about their career.
IDM Graduation Results 2019
The Institute of Data & Marketing’s (IDM) latest graduation results show that professionals in the data and marketing industry continue to thrive despite significant change in recent years.
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