Course description
Copywriting for Social Media and Blogs Masterclass
Learn to engage your audience with techniques for writing blog posts and social media updates. Discover how to write in a conversational style that engages readers and promotes response. Establish an assured voice that resonates with your audience and your brand.
You will learn to:
- Make the most of social media and blogs to get the best results for your business
- Turn robust copywriting principles into compelling blogs and posts
- Understand the benefits of the key social media platforms
- Use social media for search
- Inspire feedback, react to the best effect, measure success
Upcoming start dates
Suitability - Who should attend?
This course is for anyone who needs to write or evaluate social media copy and who is interested in blogging as a marketing or personal communication tool. You could be a marketing executive, manager or copywriter looking to expand your experience.
Training Course Content
Introduction to writing for digital channels
- Where blogging and social media sit in a marketer's creative tool kit
- How do they affect SEO?
- Why do they need to be written in a different way to websites and print copy?
- Brief intro on digital usability and your audience/brand
Blogging: What makes a great blog?
- What is a blog?
- Dialogue, not a conversation
- Top 5 content rules for a great blog
- Top 5 cardinal sins for a great blog
- Where to find blogs, where to promote blogs, existing blog examples
Individual exercise: Create a new blog in WordPress
- What else is out there?
- Name your blog and create a template
- Write your first posts
- Add images and video
Taking the blog further
- Links/blog-rolls/tag clouds etc.
- Dealing with comments
- Stimulating comments
Social Media - think strategically, not tactically
- What is it you want to achieve?
- Recap the potential benefits
- Where is your audience?
- What are they doing and what do they expect?
- How will you measure success?
The key players: Facebook, Twitter and more
- What do they each offer
- What do their users expect
- How could they work for you
- Key competitors
- What do you need to think of from a writing point of view?
Using social media for search
- How does that work?
- The importance of your words and phrases when other people are searching
- Making the most of the #tag/RT/lists
Getting the tone right
- Top 5 things to remember when writing for social media
Dealing with comments and feedback
- Commenting and dealing with comments – tone, phrasing, reaction
Group summary of the day
- Create a personal list of digital do's and don'ts
- Identify future training requirements
Course delivery details
Virtual Classroom: Tutor led, live, online classroom environments
Why choose Institute of Data & Marketing
Over 30 years experience as a leading awarding body for qualifications in data & digital marketing
Over 100,000 people have attended our courses
Over 15,000 marketers have earned a professional certification with us
Reviews
Average rating 5
I learnt so much in one day that I'll take back to my role to make myself more efficient and strategic.
Expenses
Member - £400 + VAT
Non-member - £450 + VAT
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Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...
Learnt so much, excellent ideas and guidance.