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Digital Marketing Strategy

Institute of Data & Marketing
Course summary
1 day
599 GBP excl. VAT
Next available date: 27/02/2020 - London

Course description

Digital Marketing Strategy

To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies.Develop a Planning framework to ensure your strategy lays the foundation for powerful strategy development.

Outcome / Qualification etc.

During this course you will learn:

  • A practical planning framework ensures your strategy lays the foundation for powerful strategy development
  • A grounded strategy focuses your targeting decisions, drives proposition development and supports CX across each Customer Journey touchpoint
  • To build efficient and effective data, channel and creative strategies that support and evaluate the delivery of your digital strategy
  • To put theory in practice in a customer-centric strategy workshop

Training Course Content

  • Planning Framework – how strategy fits into the digital marketing plan
    • Exploring the macro and micro marketing context
    • Developing SMART objectives
    • Building a robust marketing strategy
    • Establishing a detailed tactical plan and core metrics
    • Budgeting for multi-channel campaigns
  • Strategy development – from optimised targeting decisions to enhanced Customer Journey planning
    • Exploring segmentation and targeting
    • Connecting targeting to proposition
    • Mapping the increasingly complex customer journey
  • How to build efficient and effective data, channel and creative strategies
    • Developing a customer-centric data strategy
    • Developing an objective channel strategy
    • Developing an aligned creative strategy
  • The customer-centric strategy workshop


The full tuition price for members is 510 GBP. The price for non members is 599 GBP.

About provider

Institute of Data & Marketing

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...

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Contact info

Institute of Data & Marketing

DMA House
70 Margaret Street London

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