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Digital Marketing Strategy (Virtual Classroom) - 50% off*

Institute of Data & Marketing
Course summary
1 day
English
Full time
Online courses
Professional Training

Course description

Digital Marketing Strategy (Virtual Classroom) - 50% off*

To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies. Develop a Planning framework to ensure your strategy lays the foundation for powerful strategy development.

Outcome / Qualification etc.

During this course you will learn:

  • A practical planning framework ensures your strategy lays the foundation for powerful strategy development
  • A grounded strategy focuses your targeting decisions, drives proposition development and supports CX across each Customer Journey touchpoint
  • To build efficient and effective data, channel and creative strategies that support and evaluate the delivery of your digital strategy
  • To put theory in practice in a customer-centric strategy workshop

Training Course Content

  • Planning Framework – how strategy fits into the digital marketing plan
    • Exploring the macro and micro marketing context
    • Developing SMART objectives
    • Building a robust marketing strategy
    • Establishing a detailed tactical plan and core metrics
    • Budgeting for multi-channel campaigns
  • Strategy development – from optimised targeting decisions to enhanced Customer Journey planning
    • Exploring segmentation and targeting
    • Connecting targeting to proposition
    • Mapping the increasingly complex customer journey
  • How to build efficient and effective data, channel and creative strategies
    • Developing a customer-centric data strategy
    • Developing an objective channel strategy
    • Developing an aligned creative strategy
  • The customer-centric strategy workshop

Course delivery details

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.

The IDM’s Virtual Classroom offers:

  • An interactive classroom environment
  • Peer-to-peer collaboration
  • An engaging platform experience
  • Practical learning through hands-on exercises
  • Online access anywhere you can get an internet connection

Courses are structured in a time friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.

Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Expenses

*50% off all Learning – only for the first 500 IDM Members who apply for this subsidy.

Members: £225 + VAT

Non-members: £450 + VAT

Enquire to become a member & benefit from the member subsidy.

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...


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Contact info

Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

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www.theidm.com


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