Course description
Digital Project Management Masterclass Masterclass
Learn how to successfully plan, run and control digital projects. Understand what it takes to keep a project on time and on budget for your stakeholders. Discover how to set criteria for success that will positively impact your business's bottom line.
Upcoming start dates
Suitability - Who should attend?
This course is designed for any marketer tasked with specifying, commissioning or running a large digital project.
Previous participants include:
- Marketing Executive (EDF Energy)
- Website Executive (ING Direct)
- e-Business Consultant (Ignis Asset Management)
- Senior Digital Marketing Executive (Oxford University Press)
Enrol onto ‘Digital Project Management Masterclass Masterclass' course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Outcome / Qualification etc.
You will learn to:
- Understand the different types of digital project and the key processes each involves
- Devise a clear plan and set the criteria for success
- Effectively manage and control projects aligned to business and stakeholder objectives
- Understand what it takes to keep a project on time and on budget
- Identify issues to avoid potential problems and have a disaster recovery strategy
Training Course Content
Introduction
- Types of major digital projects
- Project Managers vs. Fire Fighters
Getting the basics right
- Having a solid business case for the project
- Devising a clear plan and setting the criteria for success
- Users and stakeholders
- Ease and effectiveness models/workshops
How to arrive at a good plan
- Corporate profiling - unbundling the organisation
- Visibility, collaboration and accountability
- Strategy and success metrics
- Communication within the organisation
- Consulting relevant external partners
- Leadership and support
- Change management
- Risk and governance
- Linking business strategies to IT and digital strategies
- Procurement processes and the legal side
- Invitation to Tender (ITT) preparation
- Budgeting
Vendor selection
- Single vendor or several?
- Sourcing the right type of vendor
Project Control
- Who manages the project - internally and externally?
- Testing
- Schools of Project Management, e.g. PRINCE2, Scrum
- Gantt charts, site maps, wireframes, content manifests/matrixes and online collaborative tools
Disaster recovery
- Avoid scapegoating
- Identifying likely stumbling blocks, e.g. cost, time
- Get the project back on track!
- When to euthanise the project
Training
- Costs – in time and money
- The importance of implementing the right training
Closing the project
- Prove it has been successful against the agreed objectives
- Undertake a post project review - and learn from it
- Produce a project report
Course delivery details
Virtual Classroom: Tutor-led, live, online classroom environments
The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.
The IDM’s Virtual Classroom offers:
- An interactive classroom environment
- Peer-to-peer collaboration
- An engaging platform experience
- Practical learning through hands-on exercises
- Online access anywhere you can get an internet connection
Courses are structured in a time-friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.
Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.
Why choose Institute of Data & Marketing
Over 30 years experience as a leading awarding body for qualifications in data & digital marketing
Over 100,000 people have attended our courses
Over 15,000 marketers have earned a professional certification with us
Expenses
Members: £400 + VAT
Non-members: £450 + VAT
Request info
Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...