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Email Marketing: Strategy (Virtual Classroom)

Institute of Data & Marketing
Course summary
1 day
English
Full time
Online courses
Professional Training

Course description

Email Marketing: Strategy (Virtual Classroom)

Maximise response, conversion and ROI from your email campaigns on this one-day course. You'll learn advanced techniques for segmenting, targeting, integration and automation. Achieve better results by setting objectives and improving efficiencies. Learn how to optimise campaigns through measurement and testing.

You will learn to:

  • Evaluate the use of email as a marketing tool for your business
  • Set objectives and messaging strategies to achieve the right results
  • Understand what, when and how to measure
  • Explore the opportunities for harnessing technology and wider channels
  • Improve email marketing efficiency through segmentation techniques

Suitability - Who should attend?

This course is suitable for all marketers with at least 6-12 months experience, responsible for the planning or implementation of email campaigns, who want to see an immediate improvement in campaign results.

Previous delegates include:

  • Ecommerce Marketing Co-ordinator (Ted Baker)
  • Marketing Manager (Helpful Holidays)
  • Senior Marketing Campaigns Analyst (SAGE Publications Ltd)
  • Senior Marketing Executive (Pruprotect)
  • Product Manager (PDSA)

Understand and apply the strategies underpinning successful email campaigns in this 1-day course.

Training Course Content

An introduction to email marketing

  • Understand the role of email marketing.
  • Evaluate the use of email marketing as a tool.
  • Assess the strengths and weaknesses of email marketing.

Developing an email marketing strategy

  • Identify who you should send your emails to.
  • Plan when you should send your email.
  • Understand what to include in your email.
  • Understand where the resources come from and why you are sending your emails.
  • Identify your goals and messaging strategy.

Triggered and automated emails

  • Learn the benefits of automation.
  • Understand the technical requirements for automation.

Optimising your email campaign

  • Understand what, when and how to measure.
  • Understand how to optimise list growth.
  • Learn to set up a test plan.

Course delivery details

Virtual Classroom:Tutor led, live, online classroom environments

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Expenses

Member - £400 + VAT

Non-members - £450 + VAT

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...


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Contact info

Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

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www.theidm.com


Reviews

Average rating 5

Based on 1 reviews.

Nadia Hussain
It was a fantastic investment, i feel like i really got a lot out of it.
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Reviews
Course rating
(5.0)
Based on 1 reviews.
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