Course description
IDM Award in Digital Marketing Strategy Masterclass
Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.
Use data to underpin the effectiveness of your digital campaigns, bring together your strategic planning for your SEO, PPC, Affiliate, Display mobile and website activity.
Upcoming start dates
Suitability - Who should attend?
This course is for marketing managers who want to understand more about Digital Marketing Strategy Masterclass, and digital Marketing Executives looking to step up their strategic thinking.
Training Course Content
Digital marketing planning
- The power of omnichannel campaigns
- Implementing the integrated planning process
- Strategic campaign briefing
- Defining SMART objectives
How to scale your search engine opportunities
- Affiliate marketing strategy
- Display marketing strategy
- Search engine marketing strategy
Making the most of mobile marketing
- An introduction to mobile marketing strategy
- Developing a mobile marketing strategy
- Measure and test your mobile marketing activity
Putting your customers at the heart of your website design
- Customer centric website strategy
- Website campaign strategy
- Measuring effectiveness of websites.
Course delivery details
Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience.
Enjoy the flexibility of devising your own personalised study routine with our online courses, created by experienced industry practitioners, using content that is unique to the IDM.
Why choose Institute of Data & Marketing
Over 30 years experience as a leading awarding body for qualifications in data & digital marketing
Over 100,000 people have attended our courses
Over 15,000 marketers have earned a professional certification with us
Expenses
Members: £212.50 + VAT
Non-members: £250 + VAT
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Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...