Course description
IDM Award in GDPR for Direct Mail
Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA
During your Qualification in the GDPR, you will learn to:
- How Direct Mail fits into the GDPR
- Mail's GDPR advantage
- Direct Mail and cross-border campaigns
- Using Direct Mail and personal data
- Consent and Direct Mail
- Legitimate Interests and Direct Mail
- How to communicate Consent and Legitimate Interests
- Special categories of data and Direct Mail
- Using and selling lists - implications for Direct Mail
Upcoming start dates
Suitability - Who should attend?
The online GDPR award is ideal for professionals currently employed in commercial and public sector companies across all sectors, including professional services and not for profit. Equally agencies, consultancies and suppliers servicing their data management needs will benefit by enrolling staff.
Training Course Content
Why does Data Protection matter to marketers?
- Background to the regulation – why it was needed
- Scope of the GDPR
- Penalties and enforcement
- A review of the GDPR vs. the Data Protection Act 1998
- Principles of Data Protection
- GDPR scope and implementation
Personal Data
- Defining Personal Data and a Data Subject
- Special categories of data
- How can you gain ‘Consent’ for processing personal data?
- Defining Consent
- New conditions for obtaining Consent
Profiling and alternatives to Consent
- Defining Legitimate Interests
- Conditions for Legitimate Interests
- Defining Profiling under the GDPR
- Legal effects of Profiling
- Rules for direct marketing Profiling
Individual Rights
- What specific rights do individuals have under GDPR?
- The right to object and how to communicate this
- What other information must you give to users?
- Right to erasure
- Retaining data for suppression
- Right to data portability
Accountability and Action Planning
- Principle of accountability
- What proof of Consent is required?
- Obligations of Data Processors
- Data security
- Appointing a Data Protection Officer
- Notifications of data breaches
- Cross-border campaigns and accountability
- Action planning
Course delivery details
Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience.
Enjoy the flexibility of devising your own personalised study routine with our online courses, created by experienced industry practitioners, using content that is unique to the IDM.
Why choose Institute of Data & Marketing
Over 30 years experience as a leading awarding body for qualifications in data & digital marketing
Over 100,000 people have attended our courses
Over 15,000 marketers have earned a professional certification with us
Expenses
Members: £100 + VAT
Non-members: £100 + VAT
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Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...