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IDM Postgraduate Diploma in Data-Driven Marketing

Institute of Data & Marketing
Course summary
9 days
3,475 GBP excl. VAT
English
Postgraduate Education
Next available date: 18/03/2020 - London
Course Dates
London
18/03/2020   (English)
3,475 GBP
10/06/2020   (English)
3,475 GBP
01/09/2020   (English)
3,475 GBP

Course description

IDM Postgraduate Diploma in Data-Driven Marketing

Become a professionally qualified and recognised data-driven marketing practitioner capable of developing a customer-centric approach that uses customer insight to improve the data-driven marketing communications mix and CRM. Equivalent to Level 7 qualification

Outcome / Qualification etc.

During your Postgraduate Diploma in Data-Driven Marketing, you will learn to:

  • Develop the strategy, plan, implement and evaluate for effective data-driven marketing programmes
  • Plan and implement effective, profitable customer acquisition strategies along with engaging and rewarding retention strategies
  • Identify, obtain, analyse and apply customer insight to improve your data-driven marketing communications mix
  • Test, measure and refine direct marketing programmes to achieve your business objectives and improve ROI

Training Course Content

This programme is the equivalent to a level 7 qualification, and is made up of 10 modules:

  • Module 1: The contemporary data-driven marketing landscape
  • Module 2: Building brand value
  • Module 3: Responsible marketing - trust, data, privacy, compliance and the law
  • Module 4: Managing and making sense of data and creating customer insight
  • Module 5: Customer-centric strategic data-driven marketing planning
  • Module 6: Integrating data-driven marketing communications
  • Module 7: Managing innovation
  • Module 8: Planning and implementing projects
  • Module 9: Measurement, financial evaluation and metrics
  • Module 10: Managing and leading the marketing function

Expenses

The full tuition price for members is 2950 GBP. The price for non members is 3475 GBP.

About provider

Institute of Data & Marketing

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...


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Contact info

Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

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www.theidm.com


Reviews

Average rating 5

Based on 6 reviews

Gretlin Aumne
(5)
The course provided practical guidance I can utilise in my day to day work life but also provided me with career prospects with a view for promotions etc
Claire Robinson
(5)
Solid, practical and varied training. All sessions delivered to a really high standard. I feel much more equipped with the necessary skills within the workplace- would definitely recommend!
Samanatha Burt
(5)
I feel so much more capable to not only complete my job but to move my role quickly. I feel I can work harder for my clients and be more profitable for my agency.
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Find out more about this IDM Postgraduate Diploma in Data-Driven Marketing course - simply fill out your details:

Reviews
Course rating
(5.0)
Based on 6 reviews
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