IDM Postgraduate Diploma in Data-Driven MarketingInstitute of Data & Marketing
IDM Postgraduate Diploma in Data-Driven Marketing
Become a professionally qualified and recognised data-driven marketing practitioner capable of developing a customer-centric approach that uses customer insight to improve the data-driven marketing communications mix and CRM. Equivalent to Level 7 qualification
Outcome / Qualification etc.
During your Postgraduate Diploma in Data-Driven Marketing, you will learn to:
- Develop the strategy, plan, implement and evaluate for effective data-driven marketing programmes
- Plan and implement effective, profitable customer acquisition strategies along with engaging and rewarding retention strategies
- Identify, obtain, analyse and apply customer insight to improve your data-driven marketing communications mix
- Test, measure and refine direct marketing programmes to achieve your business objectives and improve ROI
Training Course Content
This programme is the equivalent to a level 7 qualification, and is made up of 10 modules:
- Module 1: The contemporary data-driven marketing landscape
- Module 2: Building brand value
- Module 3: Responsible marketing - trust, data, privacy, compliance and the law
- Module 4: Managing and making sense of data and creating customer insight
- Module 5: Customer-centric strategic data-driven marketing planning
- Module 6: Integrating data-driven marketing communications
- Module 7: Managing innovation
- Module 8: Planning and implementing projects
- Module 9: Measurement, financial evaluation and metrics
- Module 10: Managing and leading the marketing function
The full tuition price for members is 2950 GBP. The price for non members is 3475 GBP.
Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...
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