IDM Postgraduate Diploma in Digital MarketingInstitute of Data & Marketing
IDM Postgraduate Diploma in Digital Marketing
Develop the strategic digital planning, digital transformation and real-time automation techniques you need to confidently create customer-centric digital marketing campaigns that drive exceptional and dynamically optimised CX. Equivalent to Level 7 qualification.
Outcome / Qualification etc.
During your Postgraduate Qualification in Digital, you will learn to:
- Understand how strategic digital planning reduces campaign costs while increasing return on investment
- Confidently develop strategic recommendations that improve customer experiences
- Understand how actionable and accountable integrated communications plans drive results
- Systematically analyse and optimise campaigns to develop efficient attribution models
Training Course Content
This programme is the equivalent to a level 7 qualification, and is made up of 11 modules:
- Module 1: Digital Enterprise
- Module 2: Understanding the complex consumer, company and competitor contexts
- Module 3: Developing a compelling digital marketing strategy that drives audience selection, proposition development and customer engagement
- Module 4: Constructing and managing campaign finance
- Module 5: Using digital channels to build brands
- Module 6: Increasing customer insight and optimising campaign performance
- Module 7: Using CRM systems to develop increasingly relevant customer communications
- Module 8: Developing an integrated digital strategy
- Module 9: Developing a digital marketing testing strategy
- Module 10: Developing a digital transformation strategy to improve efficiency and customer experience and using marketing automation and programmatic workflows to engage with customer in real-time
- Module 11: Exploring the near-future of digital marketing
The full tuition price for members is 2950 GBP. The price for non members is 3475 GBP.
Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...
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