Course description
Leadership for the Modern Marketer Masterclass
Become the best leader you can be, using the two key principles of hacking: speed and impact. Learn how to apply yourself at work to drive your performance and build your network. Build the confidence to continually improve and support yourself.
Upcoming start dates
Suitability - Who should attend?
Why attend?
The fast-paced, in-depth course will ensure you:
- are able to be the best version of yourself, constantly
- can become across-functional leader, rather just an expert in your specialism
- have the confidence and desire to create the changeneeded to push yourself and your organisation forward, no matter what your position
What's in it for your company?
If your organisation is ambitious and believes its workforce are the driving force behind its continued success, then by attending this course you will ensure you have the awareness and ability to add value, beyond expectations.
We don’t want you to just work hard and do your job. We’ll help you lead, create change and fulfil your potential.
Outcome / Qualification etc.
We've created a unique programme based on the two principles of hacking: speed and impact. Born from Jack's popular book, Hack Yourself, the day will take you through the following sprints:
- Gain access- understand your personal value and how it can drive your performance. You'll be guided through self-analysis by a professional business coach, giving you access to expert advice
- Leak it- communicate and apply yourself at work in a compelling way
- Collaborate- make practical plans to build a useful professional network to support your personal growth
- Continually hack- use simple techniques that will help you to continually improve your impact
Training Course Content
Gain access
Understand your personal value and how it can drive your performance. You’ll be guided through self-analysis by a professional coach, giving you access to expert advice.
- Manage your time
- Identify your values and understand how they can transform your career
- Personal purpose
- Vision
- Turning your strengths into super-strengths
Leak it
Communicate and apply yourself at work in a compelling way
- Fix your bad communication habits
- Digital duties
- Test and learn at work
Collaborate
Make plans to enable others to supercharge you and your career
- How to build your network
- Identify gaps in your network, and fill them
Continually hack
Use simple techniques that will help you to continually improve your impact
- Spotting opportunities
- Surprise and delight
- Planning the months ahead
Course delivery details
Virtual Classroom: Tutor-led, live, online classroom environments
The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.
The IDM’s Virtual Classroom offers:
- An interactive classroom environment
- Peer-to-peer collaboration
- An engaging platform experience
- Practical learning through hands-on exercises
- Online access anywhere you can get an internet connection
Courses are structured in a time-friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.
Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.
Why choose Institute of Data & Marketing
Over 30 years experience as a leading awarding body for qualifications in data & digital marketing
Over 100,000 people have attended our courses
Over 15,000 marketers have earned a professional certification with us
Expenses
Members: £400 + VAT
Non-members: £450 + VAT
Request info
Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...