Course description
Online IDM Award in Content Marketing Masterclass
Learn how to use content marketing to engage with your customers and improve results. Understand the elements of a successful Content Marketing Strategy Masterclass, and how to track and measure its success. Identify the best channels and how to distribute content effectively.
During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition.
The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.
The IDM’s Virtual Classroom offers:
- An interactive classroom environment
- Peer-to-peer collaboration
- An engaging platform experience
- Practical learning through hands-on exercises
- Online access anywhere you can get an internet connection
Courses are structured in a time friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.
Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.
Upcoming start dates
Suitability - Who should attend?
This course is designed for marketers from junior executives to business leaders. The principles of valuable content marketing have resonance and application at all levels, in all industries.
If you want to learn how to harness the opportunities that content marketing offers, then this course is for you.
Outcome / Qualification etc.
You will learn to:
- Understand why content marketing is important and what its key benefits are.
- Understand the elements of a successful Content Marketing Strategy Masterclass.
- Understand the importance of personas in content marketing.
- Identify what qualifies as valuable content.
- Learn how to track and measure the success of your Content Marketing Strategy Masterclass.
Upgrade this course to ourIDM Award in Content Marketingto receive a qualification for your studies.
Training Course Content
- Introducing content marketing
- Creating a content strategy
- Setting objectives and KPIs
- Using insights to understand your audience
- Getting creative
- Identifying the channels best suited to your content
- Managing your strategy
- Curating and optimising your content
Why choose Institute of Data & Marketing
Over 30 years experience as a leading awarding body for qualifications in data & digital marketing
Over 100,000 people have attended our courses
Over 15,000 marketers have earned a professional certification with us
Expenses
Members: £450 + VAT
Non-members: £495 + VAT
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Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...