Course description
IDM Award in Marketing
If you are new to marketing, or looking to strengthen your understanding of best-practice marketing fundamentals, this marketing course is for you
During your Award in Marketing, you will learn to:
- Discover the importance of putting your customer at the heart of everything you do
- Gain a strong understanding of the marketing channels available, both offline and digital
- Learn how to combine your channels to maximise campaign effectiveness.
- Ensure your campaigns are delivered on time, and on budget
- Understand the importance of branding and creative
- Explore how data can optimise your marketing activities, campaign after campaign
Upcoming start dates
Suitability - Who should attend?
This is a practical marketing course which is designed to take you on a step by step journey, to develop your understanding of marketing, the importance of putting the customer at the heart of what you do, with the use of data and developing an understanding of the different ways to communicate with your audience.
At each stage of the strategy you will see practical applications to deepen your understanding and demonstrate how to go about it.
You will be provided with practical templates to take back to your office and share amongst colleagues. We teach marketers how to improve their processes and planning activity through real life applications, processes and templates
- This course is designed for the following people
- You want to start a career in marketing OR
- You are have already started working in marketing but have you have no training or qualifications
- You want to be an effective Marketing Executive:
- Create successful campaigns
- Understand your audience
- Know how to deliver a campaign on time and on budget
- Assumed knowledge
- This course assumes that you are working in a marketing environment
- You do not need to have any specialist marketing knowledge
- You may already have been involved in delivering some marketing campaigns
- This course assumes that you are working in a marketing environment
Training Course Content
Course outline sample
Lesson 1: The core principles of marketing
- The fundamentals of good marketing
- How to use the 4 p's framework
- How to ensure your company is customer centric
Lesson 2: Delivering a CRM programme
- What is customer relationship management?
- How can you identify different types of customer and their needs?
- How to deliver an effective CRM programme
Lesson 3: The power of cross-channel marketing
- Learn what the multiplier effect is
- How and why it works
- How to plan and execute it effectively
Enquire for complete course content.
Why choose Institute of Data & Marketing
Over 30 years experience as a leading awarding body for qualifications in data & digital marketing
Over 100,000 people have attended our courses
Over 15,000 marketers have earned a professional certification with us
Expenses
- Members - £450
- Non-Members - £495
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Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...