Course description
Search Engine Optimisation (SEO) Masterclass
Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design and usability. Discover keyword analysis techniques and link building plans that will increase your rankings in search engines.
You will learn to:
- Develop a search engine-friendly website by optimising its structure, design and usability
- Ensure search engines index your website content quickly, accurately and to maximise results
- Apply keyword analysis techniques to optimise your site and boost its relevance for search
- Achieve higher search rankings using a link building action plan
- Identify, measure and act upon the KPIs that will help you boost your SEO performance
Upcoming start dates
Suitability - Who should attend?
This course is designed for marketers involved in online marketing who want to get the very best results for their search engine marketing budget.
Previous participants include:
- Experience Control Manager (Red Letter Days Ltd)
- Marketing Membership Executive (The Caravan Club)
- Digital Project Manager (Digital Prophets Limited)
- Marketing Manager (SPS EU)
Understand and apply the principles of SEO in this 1-day course featuring a mixture of theory and practice.
Training Course Content
An introduction to SEO
- Introduction to search marketing (basics)
- How it works: Search Engine Optimisation
- The evolving search engine landscape
Keyword research
- Keyphrase analysis: its role in search marketing
- Keyphrase development: first steps
- Keyphrase development: adding sophistication
Structural optimisation for SEO and its impact on web design
- What search engines are doing: reprise
- Site visibility
- Reputation and redirection
- HTML tags with impact on SEO
Content strategy and link building
- The importance of links
- Competitor informed link building
- Link building through content
- Link building through social networking
Setting objectives: selecting metrics
- Setting search marketing objectives
- Creating meaningful reports
Course delivery details
Virtual Classroom: Tutor-led, live, online classroom environments
The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.
The IDM’s Virtual Classroom offers:
- An interactive classroom environment
- Peer-to-peer collaboration
- An engaging platform experience
- Practical learning through hands-on exercises
- Online access anywhere you can get an internet connection
Courses are structured in a time-friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.
Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.
Why choose Institute of Data & Marketing
Over 30 years experience as a leading awarding body for qualifications in data & digital marketing
Over 100,000 people have attended our courses
Over 15,000 marketers have earned a professional certification with us
Reviews
Average rating 5
I have always found IDM courses very well taught and highly relevant.
Recommended to get started on the holy grail of SEO.
Expenses
Members: £400 + VAT
Non-members: £450 + VAT
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Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...
The host was engaging, I really took a lot away from it. I would definitely recommend them.