Course description
Social Media Marketing: Strategy Masterclass
Learn how to create a social strategy that gets results. Understand the impact of social media on engagement and the importance of planning. Discover how it contributes to successful business, and understand the importance of social content, social listening, influencers and communities.
You will learn to:
- Understand your social media landscape
- Build a long and short term social media plan that aligns to business objectives
- Understand the importance of content, social listening, influencers and communities
- Understand social media metrics and build your social media KPIs
- Plan for the social business
Upcoming start dates
Suitability - Who should attend?
This course is designed for marketers with responsibility for digital strategy, who want to harness the power of social media. Previous participants include:
- Dealer Marketing Manager (Suzuki GB Plc)
- Communications Manager (Anglia Ruskin University)
- PR and Communications Manager (Fentons Solicitors LLP)
- Account Manager (Coast Digital)
Understand and apply the strategies underpinning successful social campaigns in this 1-day course.
Training Course Content
An introduction to social media and engagement
- Understand what social media marketing is and how it has developed
- Understand the impact of social media on engagement for brands
- Learn the importance of agile planning
Developing a social media strategy
- Understand the importance of a social media strategy
- Identify the types of social media campaigns
- Gain an introduction to the 8 steps of social strategy development
Setting objectives and KPIs
- Learn how to set SMART objectives for social media
- Understand the different types of KPIs and how to use them for your social media activities
Social listening
- Develop social listening to understand customer preferences and competitor actions.
- Understand how to use the listening framework
Identifying influencers
- Understand who your influencers are
- Learn how to select influencers
- Learn how to work with influencers
Course delivery details
Virtual Classroom: Tutor-led, live, online classroom environments
The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.
The IDM’s Virtual Classroom offers:
- An interactive classroom environment
- Peer-to-peer collaboration
- An engaging platform experience
- Practical learning through hands-on exercises
- Online access anywhere you can get an internet connection
Courses are structured in a time-friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.
Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.
Why choose Institute of Data & Marketing
Over 30 years experience as a leading awarding body for qualifications in data & digital marketing
Over 100,000 people have attended our courses
Over 15,000 marketers have earned a professional certification with us
Expenses
Members: £400 + VAT
Non-members: £450 + VAT
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Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...