Course description
IDM Advanced Certificate in Digital Copywriting
This course will help you achieve your business goals, by writing copy that engages and persuades your audience. Taught online in a live classroom over 10 weeks, with copywriting tasks and individual coaching.
Outcome / Qualification etc.
During your Advanced Certificate in Digital Copywriting, you will learn to:
- Write clear and structured copy for digital media
- Develop a strong and persuasive style that works for your brand
- Optimise your copy for search engines
- Master different approaches for different digital channels
- Have the confidence to assess copy that works, and make recommendations for improvements
Training Course Content
Writing concise and persuasive copy for digital media
- Using plain language
- Crafting sentences with impact
- Breaking up paragraphs for easier scanning
- Headings and sub-headings
Getting style and tone of voice right
- Essential elements of style for digital copywriters
- Using the active voice
- How to nail the ‘voice’ of your brand
- Clichés to avoid and how to replace them with more effective copy
Copywriting for Search Engine Optimisation (SEO) Masterclass and search advertising (PPC)
- How to identify keywords to target for search marketing
- Using keywords ‘on the page’ for relevance
- Internal and external linking
- SEO for blogs and articles
Email copywriting
- Getting subject lines right
- Optimising your body copy
- Sender field, sign-off, and ‘envelope’ content
- Getting the call to action right
- Personalising copy for maximum impact
Blogging and social media
- Establishing a conversational tone for blogs and social media
- Structuring blogs for higher engagement
- Social media copywriting for reduced character counts
- Storytelling elements – using emotion to engage readers
Why choose Institute of Data & Marketing
Over 30 years experience as a leading awarding body for qualifications in data & digital marketing
Over 100,000 people have attended our courses
Over 15,000 marketers have earned a professional certification with us
Expenses
Members: £1270 + VAT
Non-members: £1495 + VAT
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Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...