Course description
IDM Professional Certificate in Social Media
The professional certificate in social media will teach you how to use data to create customer-focused social media strategies. You will be taken through the entire lifecycle of developing an overarching social media strategy and a campaign based strategy.
This course can be started anytime
Upcoming start dates
Suitability - Who should attend?
This is a practical course that is designed to take you on a step-by-step journey, to developing your own social media strategy.
At each stage of the strategy, you will see practical applications to deepen your understanding and demonstrate how to go about it.
You will be provided with practical templates to take back to your office and share amongst colleagues, why not download one here to get a taste of the course. We teach marketers how to improve their processes and planning activity through toolboxes, strategies, and templates.
This course is designed for the following people:
- You have been a social media practitioner for 2 years, either in entry level social media roles or as part of a broader marketing role
- You want to write effective social media platform and campaign strategies
- Setting the direction of your social media development
- Move into social media management
- Specialise in social media strategy
Assumed knowledge:
- You should have 1 to 2 years of experience in operating social media platforms in a professional environment
- Will have created content for and posted it on multiple platforms
- Can gather stats from social platforms
- Have created and posted content on social media platforms as part of a multi-channel campaign
What this course is not:
- A ‘how to guide’ for posting to social media
- An introduction to social media
- This course will not teach you:
- How to use social media platforms
- The dimensions of assets for platforms
- Planning social media tactics for a campaign
Outcome / Qualification etc.
During your qualification in social media, you will learn to:
- Create social media campaign strategies that have great results in a multi-channel environment
- Understand how to engage audiences through social media
- Set effective SMART objectives, which are aligned with your business and marketing goals
- Listen to what your audiences are telling you on social media to gain a deeper understanding
- Understand how a social media strategy will improve your performance
- Get started with writing your own social media strategy
- Develop your own social media content strategy and plan
- Managing the customer service demands on a social media channel
- Understand Influencer Marketing Masterclass through social media platforms
- Gather useful data, analyse and turn into actionable insights
Training Course Content
- Social media engagement
- Social media objectives
- Social media strategies
- Selecting social platforms & funding them
- Social content strategy
- Planning your social media content
- Customer service on social media
- Influencer Marketing Masterclass
- Analytics and Insights
Why choose Institute of Data & Marketing
Over 30 years experience as a leading awarding body for qualifications in data & digital marketing
Over 100,000 people have attended our courses
Over 15,000 marketers have earned a professional certification with us
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Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...