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Advertising - Role, Forms and Strategy

London Business Training & Consulting
Course summary
1 day
525 GBP excl. VAT
Professional Training
Next available date: 17/08/2020 - London
Course Dates
London
17/08/2020  
525 GBP
07/12/2020  
525 GBP

Course description

Advertising - Role, Forms and Strategy

Upon completion of this course, you will be able to understand:

  • The role that advertising plays in influencing our thoughts and behaviour.
  • Advertising as an independent discipline.
  • The use of selling propositions, and the role of emotion in advertising.
  • Different types or forms of advertising.
  • Ways in which advertising can be used strategically.
  • Issues associated with consumer-generated advertising.

Suitability - Who should attend?

  • Chief Communications Officers
  • Marketing and communications directors, managers, executives and staff.
  • Those who wish to understand how brands create communications and engage audiences in brand conversations.
  • Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders.
  • Those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations.

Outcome / Qualification etc.

A Certificate of Attendance from London Business Training & Consulting is issued on course completion.

Training Course Content

Advertising: Role, Forms and Strategy

  • Selling propositions
  • The use of emotion in advertising
  • Types of advertising
  • Using advertising strategically
  • Consumer-generated advertising

Why choose London Business Training & Consulting

Management consultation service 

Paperless service delivery model

Flexible open course schedule

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About provider

London Business Training & Consulting

London Business Training & Consulting (LBTC) is the UK’s premier business and management training and consulting service provider. We cater to both individual and organisational clients from all over the world. Our vision is to meet the business and management...


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Contact info

London Business Training & Consulting

One Lyric Square
W6 0NB London

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www.lbtc.co.uk

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