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Brand Placement, Exhibitions, Packaging and Licensing Decisions

London Business Training & Consulting
Course summary
1 day
535 GBP excl. VAT
Open / Scheduled
Next available date: 27/04/2020 - London
Course Dates
London
27/04/2020  
535 GBP
24/08/2020  
535 GBP
14/12/2020  
535 GBP

Course description

Brand Placement, Exhibitions, Packaging and Licensing Decisions

Upon completion of this course, you will be able to understand:

  • The concept and issues associated with brand placement.
  • The differences and significance of exhibitions and trade shows.
  • The main advantages and disadvantages of using exhibitions as part of the communications mix.
  • The role and key characteristics of packaging as a form of marketing communications.
  • Principles associated with licensing.

Suitability - Who should attend?

  • Chief Communications Officers
  • Marketing and communications directors, managers, executives and staff.
  • Those who wish to understand how brands create communications and engage audiences in
    brand conversations.
  • Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders.
  • Those who wish to develop insights into the reasoning behind the marketing communications activities used
    by organisations.

Outcome / Qualification etc.

A Certificate of Attendance from London Business Training & Consulting is issued on course completion.

Training Course Content

Brand Placement, Exhibitions, Packaging and Licensing

  • Characteristics and issues of brand placement
  • Trade shows and exhibitions
  • The communications dimensions of packaging
  • Licensing

Why choose London Business Training & Consulting

Management consultation service 

Paperless service delivery model

Flexible open course schedule

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About provider

London Business Training & Consulting

London Business Training & Consulting (LBTC) is the UK’s premier business and management training and consulting service provider. We cater to both individual and organisational clients from all over the world. Our vision is to meet the business and management...


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Contact info

London Business Training & Consulting

One Lyric Square
W6 0NB London

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www.lbtc.co.uk

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