Brand Placement, Exhibitions, Packaging and Licensing DecisionsLondon Business Training & Consulting
Brand Placement, Exhibitions, Packaging and Licensing Decisions
Upon completion of this course, you will be able to understand:
- The concept and issues associated with brand placement.
- The differences and significance of exhibitions and trade shows.
- The main advantages and disadvantages of using exhibitions as part of the communications mix.
- The role and key characteristics of packaging as a form of marketing communications.
- Principles associated with licensing.
Suitability - Who should attend?
- Chief Communications Officers
- Marketing and communications directors, managers, executives and staff.
- Those who wish to understand how brands create communications and engage audiences in
- Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders.
- Those who wish to develop insights into the reasoning behind the marketing communications activities used
Outcome / Qualification etc.
A Certificate of Attendance from London Business Training & Consulting is issued on course completion.
Training Course Content
Brand Placement, Exhibitions, Packaging and Licensing
- Characteristics and issues of brand placement
- Trade shows and exhibitions
- The communications dimensions of packaging
Why choose London Business Training & Consulting
Management consultation service
Paperless service delivery model
Flexible open course schedule
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London Business Training & Consulting
London Business Training & Consulting (LBTC) is the UK’s premier business and management training and consulting service provider. We cater to both individual and organisational clients from all over the world. Our vision is to meet the business and management...
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