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Course summary
1 day
530 GBP excl. VAT
Open / Scheduled
Next available date: 03/04/2020 - London
Course Dates
London
03/04/2020  
530 GBP
24/07/2020  
530 GBP
27/11/2020  
530 GBP

Course description

Corporate Communication

Upon completion of this course, you will be able to understand:

  • How corporate communication is conceptualised and practiced, recognising the implications of different perspectives.
  • The influence of different ways of conceptualising corporate communication (from a marketing as opposed to a PR or organisational communication mindset) when reviewing public relations practice and the implications of this.
  • How to select effective frameworks for analysing the purpose and practice of corporate communication - using concepts of legitimacy and social capital - to identify key objectives.
  • That the ability to practice corporate communication in particular ways is affected by how the function is placed within (or integrated into) organisational structures.

Suitability - Who should attend?

  • Chief Communications Officers
  • Public relations and communications directors, managers, practitioners and staff.

Outcome / Qualification etc.

A Certificate of Attendance from London Business Training & Consulting is issued on course completion.

Training Course Content

Corporate Communication

  • The purpose of corporate communication (or frameworks for practice)
  • Corporate communication in practice
  • The organisational context: how corporate communication fits into organisational structures

Why choose London Business Training & Consulting

Management consultation service 

Paperless service delivery model

Flexible open course schedule

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About provider

London Business Training & Consulting

London Business Training & Consulting (LBTC) is the UK’s premier business and management training and consulting service provider. We cater to both individual and organisational clients from all over the world. Our vision is to meet the business and management...


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Contact info

London Business Training & Consulting

One Lyric Square
W6 0NB London

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www.lbtc.co.uk

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