Course description
Customer Relationship Management – Creating Value
The ultimate aim of any CRM programme is to generate more value from and for your key customers. This interactive 90-minute online course will provide you with the knowledge and skills require to achieve this objective.
Upcoming start dates
Suitability - Who should attend?
Target Audience
This online course is suitable for:
- Directors of Sales and Marketing
- Sales and Marketing Managers, Executives, Practitioners and Staff.
- Senior and Mid-level Managers who are involved in CRM programmes and system implementations.
- Staff who wish to understand the CRM landscape.
- Managers looking to take customer-centred strategies to the next level.
Outcome / Qualification etc.
Learning Outcomes
Upon completion of this online course, you will be able to:
- Explore the concept of value.
- Identify what gives value from the customer's perspective.
- Investigate customer communications.
Training Course Content
- Understanding value
- Sources of customer value
- Customization
- Value from products, service, processes, people and from customer communication
Why choose London Business Training & Consulting
Management consultation service
Paperless service delivery model
Flexible open course schedule
Expenses
Course Price: £157.50 + VAT
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London Business Training & Consulting
London Business Training & Consulting (LBTC) is the UK’s premier business and management training and consultancy service provider. LBTC offers 600 management training courses in sixteen (16) subject categories of durations ranging from 1 day to 11 weeks. This includes 90-minute interactive live...