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Integrated Marketing Communications

London Business Training & Consulting
Course summary
1 day
530 GBP excl. VAT
Open / Scheduled
Next available date: 02/04/2020 - London
Course Dates
London
02/04/2020  
530 GBP
23/07/2020  
530 GBP
26/11/2020  
530 GBP

Course description

Integrated Marketing Communications

Upon completion of this course, you will be able to understand:

  • Integrated marketing communications issues.
  • The importance of integrated marketing communications to organisations and their publics.
  • Key principles and methods used to integrate marketing communications activities.
  • How to apply key principles of integrated marketing communications to real-life scenarios.

Suitability - Who should attend?

  • Chief Communications Officers
  • Public relations and communications directors, managers, practitioners and staff.

Outcome / Qualification etc.

A Certificate of Attendance from London Business Training & Consulting is issued on course completion.

Training Course Content

Integrated Marketing Communications

  • The marketing communications toolbox
  • Segmentation, targeting and positioning (STP)
  • Branding and integrated marketing communications
  • Planning for integration of the marketing communications mix

About provider

London Business Training & Consulting

London Business Training & Consulting (LBTC) is the UK’s premier business and management training and consulting service provider. We cater to both individual and organisational clients from all over the world. Our vision is to meet the business and management...


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Contact info

London Business Training & Consulting

One Lyric Square
W6 0NB London

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www.lbtc.co.uk

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