Course description
Market Planning – Segmentation, Targeting and Positioning
Marketing management rests on the principle of sustainably and successfully attracting the right customer groups. Without customers there would be no business. The market environment and its disruptive nature means customer profiles are continually changing and evolving. This Training Workshop delves analytically into how segmentation, targeting and positioning can power marketing campaigns both on a local and global scale.
Upcoming start dates
Suitability - Who should attend?
Target Audience
This training workshop is suitable for:
- Marketing Managers, Senior Managers, Brand Managers.
- Account Directors, Corporate Communications Team, Data Scientists.
- Marketing Directors, Design Directors.
- Directors, Leaders and Entrepreneurs.
Outcome / Qualification etc.
Learning Outcomes
By attending this training workshop, you will be able to:
- Divide the variant consumer groups into marketing management strategic plan.
- Solve critical market issues by deepening awareness of segmentation trends.
- Position and reposition the company, products and its brands.
- Direct and develop market customer centric planning activities.
Training Course Content
- Segmentation Analysis
- Targeting Consumers
- Market Positioning and Repositioning Strategy
- Building Customer Profile
Why choose London Business Training & Consulting
Management consultation service
Paperless service delivery model
Flexible open course schedule
Expenses
Course Price: £680.00 + VAT
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London Business Training & Consulting
London Business Training & Consulting (LBTC) is the UK’s premier business and management training and consultancy service provider. LBTC offers 600 management training courses in sixteen (16) subject categories of durations ranging from 1 day to 11 weeks. This includes 90-minute interactive live...
I have had a great learning experience. Thank you a lot for that