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New Proposition Development and Innovation

London Business Training & Consulting
Course summary
1 day
525 GBP excl. VAT
Professional Training
Next available date: 30/09/2019 - London
Course Dates
London
30/09/2019  
525 GBP
03/02/2020  
525 GBP
01/06/2020  
525 GBP
05/10/2020  
525 GBP

Course description

New Proposition Development and Innovation

Upon completion of this course, you will be able to understand:

  • Different levels of a proposition.
  • Various types of product propositions and particular concepts relating to the management of products, including the
    product lifecycle.
  • The relationship between product and service offerings and the product-service spectrum.
  • Processes and issues associated with innovating new propositions.
  • How new propositions are adopted by markets.

Suitability - Who should attend?

  • Chief Communications Officers
  • Marketing and communications directors, managers, executives and staff.

Outcome / Qualification etc.

A Certificate of Attendance from London Business Training & Consulting is issued on course completion.

Training Course Content

New Proposition Development and Innovation

  • Product levels
  • Classifying products
  • Product range, line, and mix
  • Product lifecycles
  • Development propositions for products and services
  • Service development
  • The process of adoption
  • Diffusion theory

About provider

London Business Training & Consulting

London Business Training & Consulting (LBTC) is the UK’s premier business and management training and consulting service provider. We cater to both individual and organisational clients from all over the world. Our vision is to meet the business and management...


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Contact info

London Business Training & Consulting

One Lyric Square
W6 0NB London

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www.lbtc.co.uk

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