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Operational Customer Relationship Management

London Business Training & Consulting
Course summary
1 day
525 GBP excl. VAT
Open / Scheduled
Next available date: 12/02/2020 - London
Course Dates
London
12/02/2020  
525 GBP
17/06/2020  
525 GBP
14/10/2020  
525 GBP

Course description

Operational Customer Relationship Management

Upon completion of this course, you will be able to understand:

  • What is meant by sales force automation (SFA).
  • The members of the SFA eco-system.
  • The benefits derived from SFA.
  • The functionality that is available is SA software applications.
  • Why companies choose to adopt SFA.
  • What can be done to encourage salespeople to use SFA.
  • What is meant by marketing automation (MA).
  • The benefits that MA can deliver to organisations.
  • The functionality available within MA software.
  • What is meant by customer service.
  • What is meant by service automation (SA).
  • The benefits that SA can deliver to organisations.
  • The functionality available within SA software.

Suitability - Who should attend?

  • Sales and marketing directors, managers, executives, practitioners and staff.
  • Senior and mid-level managers who are involved in customer relationship management (CRM) programmes and system implementations, whether in a marketing department, the sales force or the service centre.
  • Contemporary CRM professionals who sell products or services, to consumers or businesses.
  • Senior managers who realise that profitable customers are their company’s greatest asset and seek guidance to retain them.
  • Those who wish to understand the CRM landscape that covers the vastness between operational and strategic CRM, with an overview of customer-related data and data mining.
  • Managers looking to take customer-centred strategies to the next level.

Outcome / Qualification etc.

A Certificate of Attendance from London Business Training & Consulting is issued on course completion.

Training Course Content

Operational CRM

  • Sales force automation
  • Marketing automation
  • Service automation

About provider

London Business Training & Consulting

London Business Training & Consulting (LBTC) is the UK’s premier business and management training and consulting service provider. We cater to both individual and organisational clients from all over the world. Our vision is to meet the business and management...


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Contact info

London Business Training & Consulting

One Lyric Square
W6 0NB London

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www.lbtc.co.uk

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