Course description
Strategic Marketing Workshop
The leading organizations of the world recognize and acknowledge that marketing strategies can provide competitive advantage. When there is a marketing centric approach to marketing planning, we can redefine the values that lead to successful strategic marketing plans. This course focuses on bringing insight to innovation while delivering return on investment for all your marketing activities.
Upcoming start dates
Suitability - Who should attend?
Target Audience
This training workshop is suitable for:
- Media Planners and marketing Executives.
- Account Managers and Brand Managers.
- Marketing Managers.
- Business Development Executives.
Outcome / Qualification etc.
Learning Outcomes
Upon completion of this training workshop, you will be able to:
- Utilize analytical tools to refine the organizations marketing strategy and effectiveness.
- Guide the organizational marketing strategy that is focused on return on investment.
- Determine the best marketing channels and methodology to deliver impeccable strategic marketing campaigns.
Training Course Content
Marketing Strategy
- Defining Marketing Objectives
- Creating A Marketing Strategy
- The Elements Of A Marketing Plan
- Marketing Models And Case Studies
Market Research, Analytics and Insight
- Understanding Primary and Secondary Research
- Technological Considerations in Research
- Quantitative and Qualitative Research
- Trends Analysis and Market Overview
Demographics, Consumer Psychology and Psychographics
- Behavioural Economics and Marketing
- Attitudes, Values and Lifestyles
- The Psychology of Marketing
- Demographics and Data Insights
Creating Value in a Business Proposition
- Specifying Values
- Unique Selling Proposition
- Seven (7) Rules of Business Propositions
Course Review
- Summary and recap of key learning objectives
- Action Planning
Why choose London Business Training & Consulting
Management consultation service
Paperless service delivery model
Flexible open course schedule
Expenses
Course Price: £2055+ VAT
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London Business Training & Consulting
London Business Training & Consulting (LBTC) is the UK’s premier business and management training and consultancy service provider. LBTC offers 600 management training courses in sixteen (16) subject categories of durations ranging from 1 day to 11 weeks. This includes 90-minute interactive live...