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Course summary
Length: 2 days
Price: 1,050 GBP excl. VAT
Course type: Open / Scheduled
Next available date: 29/04/2019 - London
Course home page: Link
Course Dates
London
29/04/2019  
1,050 GBP
19/08/2019  
1,050 GBP
16/12/2019  
1,050 GBP

Course description

Strategic Sales

Upon completion of this course, you will be able to understand:

  • Selling in its historical role and its place within marketing and a marketing organisation.
  • Different types of buyers and their thinking.
  • The institutions through which sales are made – channels, including industrial, commercial and public authority selling.
  • Selling for resale.
  • International selling as an increasingly important area in view of the ever increasing ‘internationalisation’ of business.

Suitability - Who should attend?

  • Sales and marketing directors, managers, executives, practitioners and staff.

Outcome / Qualification etc.

A Certificate of Attendance from London Business Training & Consulting is issued on course completion.

Training Course Content

Sales Perspective

  • Development and role of selling in marketing
  • Characteristics of modern selling
  • Success factor for professional salespeople
  • Types of selling
  • The marketing concept
  • Sales strategies
  • The planning process
  • The place of selling in the marketing plan

Sales Environment

  • Consumer and organisational buyer behaviour
  • Sales settings
  • International selling
  • Law and ethical issues

About provider

London Business Training & Consulting

London Business Training & Consulting (LBTC) is the UK’s premier business and management training and consulting service provider. We cater to both individual and organisational clients from all over the world. LBTC’s services are delivered by practising business and management...


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Contact info

London Business Training & Consulting

7 Kings Blvd.
N1C 4AG London

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