Corporate Training for Teams
4.8 (19 Reviews)

The New Professional Selling Skills - In-house Course

Leadership Development Ltd, Online (+1 locations)
2 days
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In Company
2 days
Next course start
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Course delivery
In Company
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Course description

professional selling skillsThe New Professional Selling Skills - in-house sales training course

Today's market demands a range of selling skills that are crucial to sales success and tangible business results.

This intensive two day New Professional Selling Skills course is designed precisely to give salespeople at every level a comprehensive understanding of the next generation consultative-partner selling skills needed to meet the demands of the modern market place. The programme covers both the skill and the will to win in detail, addressing the end-to-end structure of the sales process and coaching modern sales strategies in an accurate, definable way.

By the end of the highly participative learning experience, delegates will have developed the skills and confidence to:

  • Be seen as trusted advisers, using questions rather than reasons as their primary persuasive tools
  • Plan calls that focus on what they will ask the prospect, rather than what they will tell them
  • Differentiate their proposition from their competitors'
  • Make effective use of gap analysis and the LACPOMAC® & LACPAAC® selling skills models

Upcoming start dates

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  • In Company
  • United Kingdom

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  • In Company
  • Online

Suitability - Who should attend?

This New Professional Selling Skills course is suitable for:

  • Anyone responsible for winning new business, be it from new or existing accounts
  • Salespeople
  • Account managers
  • Business development managers
  • Client service managers

Training Course Content

Course content includes:

  • The Seven principles of consultative-partner selling
  • How to make appointments by telephone, how to handle voicemail
  • How to build trust
  • LinkedIn - the new handshake
  • How to sell an idea, the new psychology of selling, what makes people buy
  • How to open the sale, how to probe for requirements
  • How to match, how to gain commitment and close
  • How to use gap analysis strategies to uncover and develop the prospect’s requirement
  • How to use the LACPOMAC® selling model.
  • How to sell solutions and insights
  • How to sell against competition
  • How to sell the concept of partnership
  • How to handle and pre-handle objections
  • How to handle ‘I want to think about it’ using the LACPAAC® model
  • Introduction to negotiating tactics
  • How to develop unshakeable confidence
  • How to use attitude development to build drive, enthusiasm and self-motivation

Why choose Leadership Development Ltd

99% of delegates on our programmes rate them as ‘Good’ or ‘Excellent’

Founded in 1974

More than 600,000 people have participated in LDL programmes so far

Customer Outreach Award 2019


We believe that it should be easy for you to find and compare training courses. 

Our Customer Outreach Award is presented to trusted providers who are excellent at responding to enquiries, making your search quicker, more efficient and easier, too.


Average rating 4.8

Based on 19 reviews.
Write a review!
DL, Sales Director, Bernard Group
12 May 2016

We routinely send our sales staff on 'The New Professional Selling Skills’ course, and having attended this myself I can say with total candour that the course and follow up mat...

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JD, Sales Manager, Microsoft Dynamics GP
21 Mar 2016

All our new business sales people have been through the LDL Professional Selling Skills Programme and the results have been absolutely fantastic!

CP, Sales, Intel Corporation
21 Feb 2016

Extremely informative….enthusiastically run by brilliant/vibrant instructor who conveyed the course messages extremely well.


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Leadership Development Ltd
495 Fulham Road
SW6 1HH London

Leadership Development Ltd - Leadership, Management & Sales Courses

Leadership Development Ltd (LDL) is a leading international provider of training in leadership, management, sales and negotiation for professionals at all levels across an organisation, from front-line staff to senior managers. With over 30 years of experience in the sector,...

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